Gravitec
Web push notification automation software for publishers and marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gravitec Ukraine LLC
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Ukraine
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- gravitec.net
What Gravitec does
Gravitec operates a subscription software model centred on owned-channel messaging. It provides hosted browser push notification infrastructure, campaign automation, segmentation, analytics and integrations to business customers that want to convert website visitors into subscribers and re-engage them without relying solely on email or paid media. Value is created by reducing campaign setup time, automating recurring messaging workflows and improving click-through performance through segmentation and AI-assisted copy generation.
Category differentiation
This company is a B2B browser push notification software vendor, not a general advertising network or a consumer messaging app. It is closer to web push automation platforms than to broad email marketing suites or foundational AI model providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gravitec is a Ukrainian B2B SaaS company that provides a web push notification platform for websites and digital businesses. Its software helps customers collect browser push subscribers and run automated campaigns such as RSS-to-push, drip sequences, triggered messages and segmented notifications. The platform is positioned for non-technical users but also offers API and SDK access for more advanced deployments. The company makes money primarily through subscription plans tied to subscriber volume and feature access, with unlimited notifications included across paid tiers. Its customer base spans publishers, media sites, e-commerce businesses, SaaS companies and digital marketers. A secondary revenue layer comes from Gravitec AI, an add-on for generating push notification copy, sold through generation-based pricing.
Company news briefing
Briefing updated:
Gravitec has expanded its workforce to over 50 professionals across Ukraine and Poland, reinforcing its regional presence and its status as Kyivstar’s exclusive push notification provider. To simplify technology adoption, the company has launched a WordPress plugin that enables automated subscriber collection with minimal installation requirements. These developments illustrate Gravitec’s strategy to scale its internal infrastructure whilst lowering technical barriers for website integration.
Business model & monetisation
Gravitec monetises mainly through SaaS subscriptions priced by subscriber volume tier and feature access. It uses a freemium entry point, then charges fixed recurring fees for higher tiers while including unlimited notifications across paid plans. Additional revenue comes from premium capabilities such as API access and from the Gravitec AI add-on, which is priced separately using generation quotas. Annual billing discounts and promotional deals support conversion and retention.
- Core web push platform subscriptions
- SaaS tiered pricing by subscriber volume and feature access
- AI copy generation add-on
- Usage-banded subscription based on generation quotas
- Enterprise or business tier upgrades
- Higher-value recurring subscriptions with expanded scale and API access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Gravitec
What is Gravitec?
Gravitec is a B2B SaaS platform for collecting browser push subscribers and automating web push notification campaigns.
Who uses Gravitec?
Its users are businesses such as publishers, media sites, e-commerce companies, SaaS teams, marketers and editors running website-based engagement campaigns.
How does Gravitec make money?
It generates revenue from recurring software subscriptions priced by subscriber tiers and features, plus paid add-ons such as AI text generation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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