adrenalead.com

The business model combines SaaS web push infrastructure with an integrated advertising network. On the supply side, publishers and e-commerce merchants integrate a script or plug-ins (e.g. WordPress, PrestaShop, Shopify) to build web push subscriber bases and use a dashboard to configure and automate notifications. For many publishers, the platform is free to use up to a certain subscriber cap, creating a large pool of inventory.

On the demand side, the company sells access to its aggregated, GDPR-compliant web push audience to advertisers and agencies, packaging this as a display advertising channel with targeting and reporting. Revenue is created by taking a share of ad spend that flows through its network, while publishers receive a share of the resulting advertising revenue when their audiences are monetised. Acquisitions such as Outpush and Pushloop extend reach among publishers and e-commerce merchants, increasing available inventory and enhancing automation features for commerce use cases.

Adrenalead operates a web push notification SaaS platform combined with an advertising network. It provides scripts and plug-ins for websites and e-commerce platforms (WordPress, PrestaShop, Shopify, Shopify-focused Pushloop) to collect browser subscribers and send web push campaigns, and aggregates this inventory into an addressable audience the company sells to advertisers as a GDPR-compliant display advertising channel.

The company earns revenue from advertisers paying for campaign delivery to its pooled web push audience and from revenue-sharing arrangements with publishers who allow sponsored push ads to be sent to their subscribers. It also appears to offer SaaS-style push tooling, including dashboards and automation features, with a free tier for smaller publishers, particularly in France and across Europe. Its direct customers are publishers, e-commerce merchants, and advertisers or agencies running push-based campaigns.