Adrenalead
Web push SaaS and advertising network for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adrenalead SAS
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adrenalead.com
What Adrenalead does
Adrenalead combines a B2B software model with a media network model. On the software side, it provides a self-service platform that helps publishers and marketers collect subscribers, automate push campaigns and analyse performance. On the media side, it aggregates opt-in web push inventory from publisher partners, packages this inventory for advertisers and agencies, and offers both self-serve monetisation access and managed campaign execution. Value is created by linking subscriber growth and publisher integrations to monetisable media demand.
Category differentiation
Adrenalead is not a general-purpose DSP or a consumer push messaging app. It is a specialised B2B web push monetisation, advertising and automation platform focused on publishers, advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adrenalead is a French adtech and martech company focused on web push notifications. It operates a self-service SaaS platform, Notifadz, for subscriber capture, segmentation, campaign automation and analytics, and it also runs a web push advertising network that aggregates opt-in inventory from publisher partners and sells campaigns to advertisers and agencies. The business makes money through a mix of software subscriptions, CPM-based media sales and managed campaign services, while sharing advertising revenue with publishers. Its customers are publishers seeking monetisation, as well as advertisers, agencies and marketing teams using web push for customer acquisition, retargeting and audience engagement. Recent acquisitions of Outpush and Pushloop indicate a strategy to expand inventory and reach in Europe.
Company news briefing
Briefing updated:
Adrenalead has expanded its European footprint through the acquisitions of Belgian player Outpush and Italian firm Pushloop, aimed at consolidating a unified Web Push ecosystem. Concurrently, the company enhanced its technical capabilities by introducing Dynamic Creative Optimisation (DCO) for real-time ad personalisation based on weather, distance, and stock levels. These developments are complemented by the formalisation of an Impact CSR program, which includes a strategic partnership with pompiers.fr to support French emergency services.
Business model & monetisation
Adrenalead monetises through three main mechanisms: freemium and paid SaaS subscriptions for Notifadz, CPM-priced advertising spend on its web push network and managed brandformance campaigns, and revenue-share monetisation with publisher partners. The software side likely scales pricing by subscriber volume and advanced features, while the media side scales by send volume, inventory access and service level.
- Notifadz subscriptions
- Software Subscription
- Web push ad network spend
- Media Arbitrage
- Managed brandformance campaigns
- Service Fee
- Publisher monetisation revenue share
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADRENALEAD
IAB vendor record: 834
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 11
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2, 3
Products & market categories
Media Channel
Service
Ad Format
Subsidiaries & acquisitions
- Outpush
Web push monetisation platform for publishers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adrenalead
What is Adrenalead?
Adrenalead is a French B2B company offering web push marketing software, publisher monetisation tools and a web push advertising network.
Who uses Adrenalead?
Its users are publishers, advertisers, agencies and marketing teams that want to automate push campaigns or buy and monetise web push inventory.
How does Adrenalead make money?
It earns revenue from SaaS subscriptions, CPM-based advertising campaigns, managed services and revenue-share arrangements with publisher partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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