Adrenalead

Adrenalead combines a B2B software model with a media network model. On the software side, it provides a self-service platform that helps publishers and marketers collect subscribers, automate push campaigns and analyse performance. On the media side, it aggregates opt-in web push inventory from publisher partners, packages this inventory for advertisers and agencies, and offers both self-serve monetisation access and managed campaign execution. Value is created by linking subscriber growth and publisher integrations to monetisable media demand.

Adrenalead is a French adtech and martech company focused on web push notifications. It operates a self-service SaaS platform, Notifadz, for subscriber capture, segmentation, campaign automation and analytics, and it also runs a web push advertising network that aggregates opt-in inventory from publisher partners and sells campaigns to advertisers and agencies.

The business makes money through a mix of software subscriptions, CPM-based media sales and managed campaign services, while sharing advertising revenue with publishers. Its customers are publishers seeking monetisation, as well as advertisers, agencies and marketing teams using web push for customer acquisition, retargeting and audience engagement. Recent acquisitions of Outpush and Pushloop indicate a strategy to expand inventory and reach in Europe.