iZooto

iZooto operates a hybrid software-plus-monetisation model. It provides browser, app and messaging-based audience engagement tools as a subscription SaaS platform for publishers and content-led businesses. On top of this, it offers an opt-in monetisation programme that aggregates external ad demand and helps publishers earn revenue from sponsored notifications and contextual placements within notification-related surfaces. Value is created by helping customers increase repeat visits, session depth and retention, while also opening an additional monetisation stream from the same audience base.

iZooto is a B2B software platform used primarily by digital publishers, media companies, app publishers and content-driven websites to drive repeat traffic, audience retention and on-site engagement through push notifications and related messaging tools. Its product suite includes web push notifications, app push notifications, Messenger delivery, an on-site notification inbox and on-site interaction tools. The platform is positioned around helping editorial and audience teams re-engage users and increase content consumption without relying solely on social platform algorithms.

The company makes money through a hybrid model. It sells subscription access to its push and engagement software, with pricing tied to subscriber scale and feature access, and it also runs a publisher monetisation programme that serves sponsored notifications and contextual ads across push and on-site inventory. That makes iZooto both a MarTech-style engagement platform and a publisher monetisation layer for media owners.