iZooto
iZooto is a publisher-focused push engagement and monetisation software.
Analyst Perspective
iZooto is a B2B software platform used primarily by digital publishers, media companies, app publishers and content-driven websites to drive repeat traffic, audience retention and on-site engagement through push notifications and related messaging tools. Its product suite includes web push notifications, app push notifications, Messenger delivery, an on-site notification inbox and on-site interaction tools. The platform is positioned around helping editorial and audience teams re-engage users and increase content consumption without relying solely on social platform algorithms. The company makes money through a hybrid model. It sells subscription access to its push and engagement software, with pricing tied to subscriber scale and feature access, and it also runs a publisher monetisation programme that serves sponsored notifications and contextual ads across push and on-site inventory. That makes iZooto both a MarTech-style engagement platform and a publisher monetisation layer for media owners.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Following its integration into Dentsu Germany GmbH, iZooto has appointed founder Neel Kothari as CEO to lead its strategic direction. The company recently expanded its engagement suite with the launch of ‘News Hub’, a personalised notification centre designed to enhance website user retention. These developments, alongside a focus on paywall monetisation strategies, support Dentsu’s broader transition toward algorithm-driven advertising and automated data workflows, as the parent group prepares for 5.0% global market growth and increased digital video investment through 2026.
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Key insights about iZooto
Category Differentiation
iZooto is not a general-purpose consumer messaging app or a broad enterprise CRM suite. It is a B2B publisher engagement and monetisation platform centred on push notifications and related audience re-engagement tools.
iZooto: About
iZooto operates a hybrid software-plus-monetisation model. It provides browser, app and messaging-based audience engagement tools as a subscription SaaS platform for publishers and content-led businesses. On top of this, it offers an opt-in monetisation programme that aggregates external ad demand and helps publishers earn revenue from sponsored notifications and contextual placements within notification-related surfaces. Value is created by helping customers increase repeat visits, session depth and retention, while also opening an additional monetisation stream from the same audience base.
How iZooto Works & Monetises
Business model analysis and core revenue streams
The primary revenue mechanism is SaaS subscription pricing for push notification and engagement products, with plans scaled by managed subscriber volume and feature access. A secondary revenue stream comes from a revenue-share monetisation programme for publishers, where iZooto aggregates advertiser demand and shares proceeds from sponsored push notifications and contextual ad placements. This results in a mix of recurring software revenue and ad monetisation income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
iZooto: Frequently Asked Questions
What is iZooto?
iZooto is a B2B platform that helps publishers and content-led businesses engage audiences through web, app and messaging-based push notifications, plus related on-site tools and monetisation services.
Who uses iZooto?
Its main users are digital publishers, media companies, app publishers, editorial teams, audience development teams and other businesses that want to increase repeat traffic and retention.
How does iZooto make money?
It earns revenue from subscription plans for its engagement software and from revenue-share arrangements tied to sponsored notifications and contextual publisher monetisation.
Company Facts
- Founded
- 2016
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- izooto.com