Geozo
Self-serve ad network for native and push campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Cyprus
- Company size
- 50–200
- Market role
- Media Arbitrator / Ad Network
- Official website
- geozo.com
What Geozo does
Geozo operates a two-sided advertising marketplace. On one side, it acquires demand from advertisers and affiliate marketers seeking traffic through native and push formats. On the other, it sources inventory from publishers that want to monetise web or app traffic. The platform creates value by packaging campaign management, targeting, moderation, reporting and payment flows into a single self-serve system, then earning a spread between advertiser spend and publisher payouts.
Category differentiation
Geozo is an advertising network and marketplace, not a geospatial data or location intelligence company. It is focused on native and push traffic monetisation rather than mapping, GIS or geographic analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Geozo is a Cyprus-based advertising platform founded in 2021 that connects advertisers and publishers through a self-serve marketplace focused on native and push advertising. It offers campaign setup, targeting, moderation and reporting for advertisers, while giving publishers tools to monetise their traffic, primarily on a cost-per-click basis. The company makes money by intermediating media demand and supply: advertisers fund campaigns and publishers receive payouts for delivered traffic, with Geozo retaining a margin on media spend. Its direct customers are digital advertisers, affiliate marketers, and website or app publishers seeking performance-oriented traffic acquisition or monetisation.
Business model & monetisation
Geozo primarily monetises via CPC campaign spend on its ad marketplace. Advertisers pre-fund campaigns and pay for clicks generated across native and push placements, while publishers are paid for monetised traffic; Geozo likely retains a media margin or take-rate on the difference. The commercial model is therefore best understood as media intermediation rather than pure SaaS licensing, even though the delivery experience is platform-based and self-serve.
- Advertiser CPC campaign spend
- Media arbitrage and marketplace take-rate
- Publisher traffic monetisation spread
- Margin between advertiser spend and publisher payouts
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SPP Solutions Ltd.
IAB vendor record: 1236
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Geozo
What is Geozo?
Geozo is a self-serve advertising platform and ad network focused on native and push campaigns for advertisers and publishers.
Who uses Geozo?
Its users are digital advertisers, affiliate marketers, and website or app publishers seeking traffic acquisition or monetisation.
How does Geozo make money?
Geozo makes money from CPC-based media spend by taking a margin or marketplace take-rate between advertiser payments and publisher payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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