Adlane
Self-serve ad network for publisher traffic monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adlane LTD
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 10 Apostol Karamitiev Str., floor 5, office 13, Burgas, 8000, Bulgaria
- Company size
- <10
- Market role
- Media Arbitrator / Ad Network
- Official website
- adlane.info
What Adlane does
Adlane operates a two-sided advertising network. On one side, it onboards publishers and website owners that contribute ad inventory; on the other, it connects that inventory to advertiser demand through a self-serve platform. The company creates value by aggregating traffic supply, packaging multiple ad formats, handling ad serving and reporting, and optimising yield to increase monetised volume across the network.
Category differentiation
Adlane is an advertising network and publisher monetisation platform, not a consumer app or a standalone publisher. It is closer to performance-focused ad networks than to enterprise DSPs or brand-side marketing suites.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adlane is a Bulgaria-registered advertising network and self-serve monetisation platform serving publishers, webmasters, affiliates, advertisers, and performance marketing agencies. Its platform lets publishers integrate ad tags, create ad zones, and monetise traffic across formats including push notifications, popunders, display, native, and VAST video, while connecting that inventory to advertiser demand across multiple geographies. The company makes money by taking a margin or revenue share on advertising spend transacted through its network. Its value proposition is centred on helping publishers monetise traffic with quick integration, real-time reporting, and optimisation features, including AI-driven yield optimisation, rather than operating as a pure software subscription business.
Business model & monetisation
Adlane monetises primarily through a network take-rate or revenue-share model tied to advertising spend and publisher monetisation activity. Publishers likely join without upfront software fees, integrate tags, and earn payouts based on campaign performance metrics such as impressions, clicks, or conversions, while Adlane retains a margin from advertiser budgets flowing through the platform. Additional commercial levers may include referral-driven partner acquisition and volume-based trading economics rather than fixed-seat SaaS pricing.
- Advertising network margin on advertiser spend
- Percentage Take-Rate
- Publisher monetisation revenue share
- Percentage Take-Rate
- Referral or partner-led acquisition economics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adlane LTD
IAB vendor record: 1033
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 228 · adlane.info
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adlane
What is Adlane?
Adlane is a Bulgaria-based self-serve advertising network that helps publishers monetise digital traffic across formats such as push, popunder, display, native, and video.
Who uses Adlane?
Its users are mainly website publishers, webmasters, affiliates, agencies, and advertisers seeking performance-oriented digital ad inventory.
How does Adlane make money?
It appears to earn revenue by taking a share of advertiser spend and publisher monetisation flows transacted through its network.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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