Adlane

Disney+ Cracks Down on Password Sharing, Launches Ad Tier

AdExchanger reports on a wave of platform policy and pricing moves. Disney+ will start banning password sharing in Canada on November 1, limiting accounts to household members, with other markets to follow, and Disney+ will launch an ad-supported tier in Canada on the same day. In tandem, Disney and Hulu plan $3 monthly increases to ad-free tiers to encourage migration to ad-supported options. The piece notes Netflix carried out similar anti-password sharing in Canada before expanding to the U.S. Separately, publishers are trying to thwart generative AI crawlers: more than 240 of the top 1,000 sites have blocked OpenAI’s ChatGPT crawler, while Google and Microsoft offer compromise approaches—Google gives publishers more control over what can be scraped, and Microsoft adds page-level tags to limit full-article scraping. The roundup also touches on broader pricing dynamics for AI usage, and mentions items about Reddit, Dentsu in CTV, BeReal, and an ADL report on ads next to hateful content.

Web3 Revolutionizes E-Commerce: The Metaverse Awaits!

ExchangeWire analyzes how Web3 and the metaverse are influencing e-commerce. The piece notes the metaverse market is projected to exceed USD 60 billion by 2026 and highlights brand experiments in virtual worlds, such as Coca-Cola’s Byte drink launch in a Fortnite event drawing over 12 million visitors and Nike’s Nikeland on Roblox attracting over 21 million visitors. Analysts predict a substantial portion of the global population may access the metaverse daily by 2026, creating opportunities for contextual advertising, loyalty programs, and immersive shopping experiences within virtual environments. The article emphasizes balancing audience, engagement, and commerce, while acknowledging privacy and security concerns. Voices from industry leaders—including Stephen Upstone (LoopMe), Niamh Linehan (Women of Web3), Thomas Walters (Billion Dollar Boy), Albert Meige (Arthur D. Little), and Giovanni Brusetti (Johnson & Johnson Consumer Health)—frame a cautiously optimistic outlook for 2023 and beyond.

Sand im Getriebe des Werbegeschäfts von Google und Facebook

The article analyzes the persistent dominance of GAFA (Google, Amazon, Facebook, Apple) in the US digital advertising market amid COVID-19. Emarketer forecasts 2020 US ad revenue for Google at $39.58B (down from $41.8B in 2019), with Google holding 29.4% of the US digital ad market. Facebook is projected to generate $31.43B in US ad revenue in 2020, up 4.9% year over year, capturing 23.4% of the market. Amazon’s ad revenue is expected to grow about 23.5%, lifting its market share to 9.5%. The overall US digital ad market is anticipated to grow 1.7% in 2020, with GAFA contributing 0.2 percentage points of that growth. The piece also notes a boycott against Facebook under the Stop Hate for Profit initiative, led by NAACP and ADL, with advertisers like The North Face pausing July spend; agency 360i encourages clients to join, highlighting industry-wide pressures on ad spend.