Observed Signal · Aug 25, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Advertising Campaign / Agency Work Market: Dylan expands Pro Juventute music awareness campaign
Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.
Creative agency campaign update with limited AdTech implications; uses DOOH and social but no technical, policy, or market-structuring developments.
Key Takeaways & Evidence Grounding
- Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
- The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
- Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.
- Campaign placements include social media, digital out-of-home (DOOH), and posters at schools; artists also appear in personal videos about their songs and music's role in emotion management.
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