Observed Signal · Aug 25, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Dylan expands Pro Juventute music awareness campaign
Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.
Creative agency campaign update with limited AdTech implications; uses DOOH and social but no technical, policy, or market-structuring developments.
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Key Takeaways & Evidence Grounding
- Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
- The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
- Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.
- Campaign placements include social media, digital out-of-home (DOOH), and posters at schools; artists also appear in personal videos about their songs and music's role in emotion management.
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Surprise Concerts for Swisscom
The Swiss communications agency Dylan organised unannounced mini-concerts titled "Secret Artist Moments" for Swisscom at three Swiss open-air festivals in summer 2026. Artists L Loko & Drini performed at Openair Frauenfeld, Jule X at Gurtenfestival and Marie Jay at the Paléo Festival camping area. Swisscom recorded the spontaneous moments with an in-house production team and hosts, published short videos on YouTube and distributed the material via its social channels. The format is part of Swisscom's wider festival-summer campaign under the slogan "Wo bisch?"; Dylan also developed other social formats focused on people, encounters and small stories. Credits list Swisscom as client and Maude Federspiel, Fredy Droz, Alessandro Reintges and Nik Hartmann as responsible at Dylan (concept).
Generali Switzerland appoints Alpstudios for content mandate
Alpstudios from Cham has been appointed as the content partner for Generali Switzerland for the next three years. The collaboration is currently visible through the music program 'Generali Lion Kids', which pairs children aged six to twelve with well-known Swiss musicians. This year's mentor was Zoë Më, who represented Switzerland at the Eurovision Song Contest in 2025. She rehearsed the song 'Unsere Melodie' with 180 children across several locations. Alpstudios was responsible for the videos, from concept, script, and shoot to editing, in Bern, St. Gallen, and Zurich. It marks the first time the program has been accompanied by dedicated social media content. Ten videos were produced, three of which have been released on Generali Switzerland's Instagram account, amassing around 74,000 views. The mandate extends beyond this specific program. Revenues from song sales go to The Human Safety Net Switzerland.
Victim‑support number 142 added to Swiss campaign
Agency Wirz and the Swiss Federal Office for Gender Equality (EBG) have integrated the new national victim‑support short number 142 into the second wave of the prevention campaign “Gleichstellung verhindert Gewalt”. The 142 hotline, launched in May 2026, is free, anonymous and available 24/7; it will be placed on all campaign materials to increase nationwide visibility. The campaign’s second wave adds topics on digital control in relationships and children affected by domestic violence, while retaining non‑graphic imagery. Organisers cite 2025 criminal statistics showing roughly 22,000 domestic violence offences (about 44% of recorded violent crimes) and note that over half of homicides occur in domestic settings. The campaign is backed by a coalition of federal, cantonal, municipal and civil society partners and is part of the federal Equality Strategy 2030. Credits list EBG (client), BAG (campaign support), Wirz Group AG (concept & execution) and Konnex (media planning).
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