Observed Signal · Jun 1, 2026 · Campaign Update · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Victim‑support number 142 added to Swiss campaign
Agency Wirz and the Swiss Federal Office for Gender Equality (EBG) have integrated the new national victim‑support short number 142 into the second wave of the prevention campaign “Gleichstellung verhindert Gewalt”. The 142 hotline, launched in May 2026, is free, anonymous and available 24/7; it will be placed on all campaign materials to increase nationwide visibility. The campaign’s second wave adds topics on digital control in relationships and children affected by domestic violence, while retaining non‑graphic imagery. Organisers cite 2025 criminal statistics showing roughly 22,000 domestic violence offences (about 44% of recorded violent crimes) and note that over half of homicides occur in domestic settings. The campaign is backed by a coalition of federal, cantonal, municipal and civil society partners and is part of the federal Equality Strategy 2030. Credits list EBG (client), BAG (campaign support), Wirz Group AG (concept & execution) and Konnex (media planning).
National public‑awareness campaign integration of a new hotline is relevant to agencies, media planning and public-sector communications in Switzerland but is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Wirz and the Eidgenössische Büro für die Gleichstellung von Frau und Mann (EBG) will place the national victim‑support short number 142 in the second wave of the prevention campaign “Gleichstellung verhindert Gewalt”.
- The 142 hotline was launched in May 2026; it is free, anonymous and available 24/7 for victims and their networks.
- The campaign’s second wave adds themes on digital control in relationships and children affected by domestic violence; imagery remains non‑graphic.
- Organisers cite 2025 statistics: about 22,000 domestic violence offences (≈44% of all recorded violent crimes) and more than half of homicides occurred in the domestic context.
- Campaign partners/credits: Auftraggeberin Eidg. Büro für die Gleichstellung von Frau und Mann (EBG); campaign support Bundesamt für Gesundheit (BAG); concept & execution Wirz Group AG; media planning Konnex – Agentur für Medien‑Kommunikation AG.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BMJV and Fischer-Appelt launch domestic violence campaign
The Federal Ministry of Justice and Consumer Protection (BMJV) has launched a nationwide awareness campaign titled "Dein Mut findet Rückhalt" aimed at women and survivors of domestic violence. Developed with agency Fischer-Appelt and informed by an online survey of 2,500 women (including 1,000 affected), the campaign foregrounds survivors' strength and presents a broad support network through illustrated helpers. The integrated media plan runs in three waves through next year and includes large-format OOH and DOOH, transit and waiting-area screens, pharmacy and medical-office displays, discreet placements in bakeries and hospitality, online ads, native, social, SEA, and PR. Fischer-Appelt reports more than 100 million gross contacts planned for 2026. All materials point to raus-aus-gewalt.de, which aggregates resources, a helpline link, a localized support finder, and an emergency exit button; a free media toolkit for partners is also provided.
Winterthur Women's Hotline Rebrands to Fiera
The Winterthur victim support centre for women formerly known as "Beratungsstelle Frauen-Nottelefon" has rebranded to "Fiera Opferberatung Winterthur" with a new name, logo and multilingual website. The redesign and visual identity were created by Zurich communications agency Art.I.schock after two creative workshops; the site uses simplified navigation with three icons (call, language, menu) and topic sections such as protection and the domestic violence law. The new identity emphasises a strong violet-blue base colour with complementary illustrations. The organisation, active since 1990, cites the nationwide launch of the Swiss victim‑help number 142 on 2026-05-01 as a reason for the name change. Digital barrierefrei handled the website programming.
Swiss Aid Organizations Unite Under New Brand Campaign
Over 40 Swiss international cooperation organizations have joined forces under the new umbrella brand 'Die Schweizer Hilfswerke' to launch a joint campaign. The Bernese agency Kargo Kommunikation developed the strategic foundations, brand, and campaign for this unprecedented industry initiative. The campaign, running since August, pairs press photographs from crisis regions with large-format poster typography, organized around the values of Halt (Support), Mut (Courage), and Hoffnung (Hope). The motto is 'Halt in haltlosen Zeiten' (Support in times without support), and it is featured in public spaces and on the landing page swiss-ngo.ch, with an explainer video. The campaign is scheduled to run until 2029. The organizations involved include Adra, Caritas, Comundo, Terre des Hommes, and World Vision, among others.
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