Observed Signal · Jul 21, 2026 · Campaign Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
BMJV and Fischer-Appelt launch domestic violence campaign
The Federal Ministry of Justice and Consumer Protection (BMJV) has launched a nationwide awareness campaign titled "Dein Mut findet Rückhalt" aimed at women and survivors of domestic violence. Developed with agency Fischer-Appelt and informed by an online survey of 2,500 women (including 1,000 affected), the campaign foregrounds survivors' strength and presents a broad support network through illustrated helpers. The integrated media plan runs in three waves through next year and includes large-format OOH and DOOH, transit and waiting-area screens, pharmacy and medical-office displays, discreet placements in bakeries and hospitality, online ads, native, social, SEA, and PR. Fischer-Appelt reports more than 100 million gross contacts planned for 2026. All materials point to raus-aus-gewalt.de, which aggregates resources, a helpline link, a localized support finder, and an emergency exit button; a free media toolkit for partners is also provided.
National government-led public-awareness campaign with a large integrated media buy (OOH/DOOH/online) and a planned reach >100 million contacts; relevant to agencies, OOH/DOOH vendors and public communications but not industry-shifting.
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Key Takeaways & Evidence Grounding
- The Federal Ministry of Justice and Consumer Protection (BMJV) launched the nationwide campaign "Dein Mut findet Rückhalt" targeting women and survivors of domestic violence.
- Fischer-Appelt is the communications agency partner responsible for the campaign creative and execution.
- The creative concept was developed from an online survey of 2,500 women aged 18+, including 1,000 affected individuals.
- The integrated campaign runs in three waves (starting the week of publication; second wave in November) across OOH, DOOH, pharmacy and medical-office displays, discrete placements in retail and hospitality, online ads, native, social media, SEA, and PR.
- Fischer-Appelt cites a planned reach of over 100 million gross contacts in 2026 and all campaign assets link to raus-aus-gewalt.de, which offers a helpline link, a "Hilfekompass" for local resources, and an emergency-exit button.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Victim‑support number 142 added to Swiss campaign
Agency Wirz and the Swiss Federal Office for Gender Equality (EBG) have integrated the new national victim‑support short number 142 into the second wave of the prevention campaign “Gleichstellung verhindert Gewalt”. The 142 hotline, launched in May 2026, is free, anonymous and available 24/7; it will be placed on all campaign materials to increase nationwide visibility. The campaign’s second wave adds topics on digital control in relationships and children affected by domestic violence, while retaining non‑graphic imagery. Organisers cite 2025 criminal statistics showing roughly 22,000 domestic violence offences (about 44% of recorded violent crimes) and note that over half of homicides occur in domestic settings. The campaign is backed by a coalition of federal, cantonal, municipal and civil society partners and is part of the federal Equality Strategy 2030. Credits list EBG (client), BAG (campaign support), Wirz Group AG (concept & execution) and Konnex (media planning).
BMBFSFJ and Fischer Appelt launch 'Wir sehen mehr' campaign
The German Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) has launched a nationwide campaign titled "Wir sehen mehr" to raise public awareness of the social importance of educational professions. The campaign — featuring four motifs depicting everyday situations in daycare (Kita), after-school care (Hort) and child welfare services (Hilfen zur Erziehung) — was conceived, created and implemented entirely by the agency Fischer Appelt. This is the first campaign fully handled by Fischer Appelt across strategy, creative and execution. The article was published by Horizont on 2026-08-03.
Winterthur Women's Hotline Rebrands to Fiera
The Winterthur victim support centre for women formerly known as "Beratungsstelle Frauen-Nottelefon" has rebranded to "Fiera Opferberatung Winterthur" with a new name, logo and multilingual website. The redesign and visual identity were created by Zurich communications agency Art.I.schock after two creative workshops; the site uses simplified navigation with three icons (call, language, menu) and topic sections such as protection and the domestic violence law. The new identity emphasises a strong violet-blue base colour with complementary illustrations. The organisation, active since 1990, cites the nationwide launch of the Swiss victim‑help number 142 on 2026-05-01 as a reason for the name change. Digital barrierefrei handled the website programming.
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