Observed Signal · Aug 3, 2026 · Campaign Launch · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
BMBFSFJ and Fischer Appelt launch 'Wir sehen mehr' campaign
The German Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) has launched a nationwide campaign titled "Wir sehen mehr" to raise public awareness of the social importance of educational professions. The campaign — featuring four motifs depicting everyday situations in daycare (Kita), after-school care (Hort) and child welfare services (Hilfen zur Erziehung) — was conceived, created and implemented entirely by the agency Fischer Appelt. This is the first campaign fully handled by Fischer Appelt across strategy, creative and execution. The article was published by Horizont on 2026-08-03.
A national public-awareness campaign and agency win are relevant to creative and public-sector advertising but do not materially affect AdTech infrastructure, measurement, or platform-level policy.
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Key Takeaways & Evidence Grounding
- The Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) launched the national campaign "Wir sehen mehr" to highlight the societal importance of educational professions.
- Fischer Appelt was responsible for the campaign's strategy, creative work and full implementation.
- The campaign centers on four motifs showing everyday situations in Kita (daycare), Hort (after-school care) and Hilfen zur Erziehung (child welfare/educational support).
- Article author: Margaux Adam; publication date: 2026-08-03.
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