Observed Signal · Aug 26, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Creative & Production Services Market: Marty-Trezzini Spotlights Babu's Nightshift Bakery
Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.
Local agency creative campaign with limited impact beyond regional marketing/creative interest; not material to broader AdTech/MarTech infrastructure or policy.
Key Takeaways & Evidence Grounding
- Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
- The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
- A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.
- The campaign assets include cutdowns and a bespoke image world and will run on social media, digital channels, and Babu's website beyond the anniversary year.
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