Observed Signal · Aug 26, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Marty-Trezzini Spotlights Babu's Nightshift Bakery
Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.
Local agency creative campaign with limited impact beyond regional marketing/creative interest; not material to broader AdTech/MarTech infrastructure or policy.
Track CleverPush Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
- The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
- A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.
- The campaign assets include cutdowns and a bespoke image world and will run on social media, digital channels, and Babu's website beyond the anniversary year.
Connected Companies & Entities
2 Entities mapped“The website indicates it is Powered by CleverPush in the footer.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Starbucks Switzerland Launches First Local Campaign for 25th Anniversary
Starbucks Switzerland has launched its first campaign specifically produced for the Swiss market, developed by the agency Jim & Jim. The campaign, titled 'Da wird gläbt', celebrates the company's 25th anniversary in Switzerland. Central to the campaign is an image film shot in Swiss German, featuring everyday scenes in Swiss Starbucks coffeehouses. The film was shot over three days at the Starbucks store in Winterthur and at Lake Sihl. The campaign includes six cutdowns, seven static visuals, and three versions for in-store use. It introduces a barista as a host and uses handwritten cup messages to add a Swiss touch. The campaign will run in several flights throughout 2026 and 2027, primarily online and via programmatic DOOH. Jim & Jim was appointed as lead agency in 2025 after a multi-stage pitch process.
Bruno's Best launches 25th‑anniversary TV campaign
Swiss family-owned food maker Bruno's Best AG marked its 25th anniversary with a short TV advertising campaign. Four humorous spots ran recently in linear TV and as replay ads across the German-speaking and French-speaking regions of Switzerland. Broadcast partners included RTL, RTL zwei, ProSieben, Sat.1, Vox and the Swiss channels 3+ and 4+. The media plan was supported by out-of-home placements, point-of-sale activations and social media content. Creative concept was by Alessandro Reintges, production by Studio Nord, with Nadja von Burg and Valentin Kathriner directing. The brand’s internal marketing team under Dave Reiser coordinated the campaign on the client side.
Migros Café Royal Campaign Focuses on Coffee Moments
Swiss retailer Migros is repositioning its private-label coffee brand Café Royal with a new campaign developed by Zurich agency Morning. The creative centers on the emotional experience of drinking good coffee, emphasizing the small breaks it provides from daily routines. The campaign's core consists of two film spots with original soundtracks, adapted for TV and online in various versions. The music, including a reinterpretation of Camille Yarbrough's song "Take yo' praise" with Great Garbo and Vivaldi's "Four Seasons," is designed to convey the transition from everyday moments to indulgence. In addition to films, the campaign uses posters, digital out-of-home (DOOH), and static and animated online formats.
Receive all future signals for CleverPush & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.