CleverInsight
CleverInsight is a b2B SaaS for NPS, CSAT and eNPS measurement.
Analyst Perspective
RelationsTjek ApS trades as CleverInsight and provides a cloud-based B2B software platform for measuring customer satisfaction, customer loyalty and employee satisfaction. Its core product captures feedback through NPS, CSAT and eNPS surveys, centralises responses across touchpoints, and converts them into reporting dashboards and analytics for business users. The company also provides an API for integration with external business systems and offers advisory support around deployment, survey design and use of results. The business sells primarily to organisations that want to monitor and improve customer experience and employee engagement, including CX, marketing, HR, sales and management teams. Revenue is generated mainly through recurring software subscriptions, with additional income from onboarding, support, coaching and integration-related services. The company operates as a private Danish SaaS provider with a clear regional footprint in Europe.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about CleverInsight
Category Differentiation
CleverInsight is a B2B feedback and experience-measurement SaaS platform, not a market research panel company or a full-service agency. It focuses on NPS, CSAT and eNPS workflows rather than broad enterprise ERP or CRM functions.
CleverInsight: About
The company operates a subscription-led B2B SaaS model centred on experience measurement. It creates value by helping organisations collect structured customer and employee feedback, analyse it in real time, and connect those insights to operational systems through integrations. The platform becomes embedded in recurring measurement workflows, while advisory services increase adoption and help customers turn survey data into actions.
How CleverInsight Works & Monetises
Business model analysis and core revenue streams
CleverInsight monetises through recurring SaaS subscriptions for access to its cloud platform, including survey collection, analytics dashboards and integrations. Commercial structure is subscription-based and tailored to organisational needs, feature requirements and usage scope. Additional revenue comes from professional services such as installation support, configuration, coaching, survey design, interpretation of results and custom integration work via its API.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
CleverInsight: Frequently Asked Questions
What is CleverInsight?
CleverInsight is a cloud-based B2B platform for measuring customer satisfaction, customer loyalty and employee satisfaction through NPS, CSAT and eNPS surveys.
Who uses CleverInsight?
Organisations use CleverInsight across customer experience, marketing, HR, sales, leadership and IT functions to collect feedback, analyse results and improve operations.
How does CleverInsight make money?
CleverInsight makes money through recurring software subscriptions and additional service fees for support, coaching, implementation and integration work.
Company Facts
- Founded
- 2017
- Headquarters
- Denmark
- Core Segment
- Media Sales House
- Company Size
- <10
- Official Link
- clever-insight.com