EU's Triple Regulatory Threat Looms Over Mobile Gaming
The European Union is advancing a trio of regulations that collectively pose a significant threat to the mobile gaming industry. The upcoming Digital Fairness Act (DFA) targets monetization mechanics like loot boxes and addictive features, potentially impacting in-app purchases. The newly announced EU Kids Act, under Article 15, would restrict engagement techniques such as daily log-in bonuses and activity streaks for minors, requiring age assurance for all users. Additionally, the Digital Services Act (DSA) guidelines on protecting minors are already in effect. Industry experts warn of 'catastrophic' impacts and draw parallels to the IDFA privacy changes that disrupted mobile advertising. The final wording of the EU Kids Act is still under negotiation, with potential finalization by the end of the decade.
- •The EU's Digital Fairness Act (DFA) targets in-app purchases, loot boxes, and addictive features like log-in bonuses.
- •The EU Kids Act, under Article 15, proposes to restrict daily log-ins and activity streaks for minors.
- •Wiggin's Isabel Davies states that the EU Kids Act will prohibit games from using engagement techniques for children.
