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Lead DevelopmentFACT · 4/5•21 Jul '26•Via VideoWeek

IVT Threatens Budgets; Netflix Live; Publicis Middle East Hit

This Week in Charts reports that invalid traffic (IVT) is costing marketers significant digital budget, per a Lunio survey showing three-quarters of marketers lose over 5% of monthly digital spend to IVT. Publicis reported €3.77 billion in net revenues for Q2 2026, with year-on-year organic growth in every region except Middle East & Africa (-8.3%) due to war. Tinuiti data shows Reels ads accounted for more than one-third of Instagram ad impressions in Q2 2026, nearing Stories (39%). DoubleVerify research finds Latin American consumers (56%) are most receptive to shoppable ads in streaming, versus 38% in EMEA and North America. Market moves included Paramount shares down ~10% after a judge temporarily blocked its proposed Warner Bros Discovery acquisition, Stagwell down ahead of half-year results, Nexxen shares up strongly, and Apple hitting an all-time high.

•Lunio survey: three-quarters of marketers estimate losing more than 5% of monthly digital/performance budgets to invalid traffic (IVT).
•Publicis net revenues were €3.77 billion in Q2 2026, with year-on-year organic growth in every region except Middle East & Africa (-8.3%).
•Tinuiti: Reels ads made up more than one-third of Instagram ad impressions in Q2 2026; Stories accounted for 39% of impressions.

Entities:Lunio Tinuiti DoubleVerify Nexxen Apple Warner Bros. Discovery

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