Lunio
Lunio is a ad fraud protection software for paid media campaigns.
Analyst Perspective
Lunio is the trading brand of PPC Protect Limited, a UK-based private AdTech company focused on detecting, analysing, and blocking invalid traffic across paid media campaigns. Its platform uses machine learning, behavioural analysis, cybersecurity checks, and IP intelligence to classify clicks and automate exclusions at campaign or account level across integrated advertising platforms. The company primarily serves performance marketers, digital advertisers, and agencies that need to protect paid media budgets and improve return on ad spend. The business monetises through SaaS subscriptions and enterprise contracts, with pricing shaped by customer ad spend, click volumes, and channel coverage. A free 14-day traffic audit acts as a diagnostic entry point to quantify wasted spend and convert prospects into recurring paid customers. Lunio competes with specialist click fraud and ad verification providers, positioning itself around cross-channel protection and automated account-level blocking.
Analyst Signal Briefing
Updated: 1 Jul 2026Lunio has strengthened its executive leadership with the appointment of Chester Scott as Chief Strategy Officer. The company recently expanded its product suite by launching an Affiliate Fraud Prevention Solution and releasing updated technical frameworks for detecting invalid traffic (IVT) across Google and Meta platforms. These developments indicate a strategic focus on diversifying fraud detection capabilities and providing performance marketers with more granular cross-channel protection.
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Key insights about Lunio
Category Differentiation
Lunio is a B2B paid media fraud protection platform, not a consumer app or a general cybersecurity vendor. It is focused on invalid traffic detection and blocking for advertisers and agencies rather than broad brand safety verification alone.
Lunio: About
Lunio operates a B2B software model in which advertisers and agencies pay for ongoing protection against invalid traffic in paid media. The platform integrates with ad channels, analyses click behaviour in real time, identifies suspicious and invalid interactions, and automatically applies blocking or exclusion rules. Value is created by reducing wasted ad spend, improving campaign efficiency, and giving customers visibility into fraud sources through analytics and reporting.
How Lunio Works & Monetises
Business model analysis and core revenue streams
The company uses recurring SaaS subscriptions and enterprise-style commercial agreements. Pricing appears to be customised, influenced by advertising spend, click volumes, and the breadth of channel coverage rather than simple fixed self-serve plans. Lunio also uses a free 14-day traffic audit as a lead-generation and conversion mechanism to demonstrate fraud exposure before moving prospects onto paid recurring contracts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Lunio)
What Is Invalid Traffic (IVT)? The Complete 2026 Definition, Types, and Detection Guide
New featured blog post replacing previous article on Google Ads scripts. Also added two other new blog posts: 'The 9 Best Click Fraud Detection Tools in 2026, Ranked and Compared' and 'How to Choose a Click Fraud Detection Platform: 10-Criteria Framework for Performance Marketers'.
Read original sourceWhat Is Invalid Traffic (IVT)? The Complete 2026 Definition, Types, and Detection Guide
A new comprehensive guide on invalid traffic, including definition, types, and detection methods for 2026.
Read original sourceHow to Choose a Click Fraud Detection Platform: 10-Criteria Framework for Performance Marketers
New blog post providing a framework for selecting click fraud detection platforms.
Read original sourceLunio: Frequently Asked Questions
What is Lunio?
Lunio is a B2B software platform that detects, analyses, and blocks invalid traffic and click fraud across paid media campaigns.
Who uses Lunio?
Performance marketers, in-house advertising teams, and agencies use Lunio to protect paid media budgets and improve campaign efficiency.
How does Lunio make money?
It makes money through recurring SaaS subscriptions and customised enterprise contracts, using a free traffic audit to help convert prospects.
Company Facts
- Founded
- 2016
- Headquarters
- 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT, United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- lunio.ai