Lunio

The company operates a B2B SaaS business model in advertising technology. It develops and hosts a cloud platform that analyses clickstream data from paid media campaigns to identify invalid traffic and click fraud, and then automatically blocks or excludes such traffic while providing campaign analytics. Value is created by reducing wasted ad budget and improving performance data quality for advertisers and agencies, which in turn can enhance return on ad spend and optimisation decisions. The service is delivered via software integrations with major ad platforms and web scripts, with ancillary tooling such as a browser extension to validate implementation. Revenue is generated primarily from recurring subscriptions rather than media arbitrage, with the software acting as a verification and protection layer on top of existing media buying activity.

PPC Protect Limited is a UK-based adtech company trading as Lunio. It provides a cloud software platform that detects and prevents invalid ad traffic and click fraud across paid search, social, and display channels, and offers granular campaign analytics for performance marketing teams and agencies. The technology uses a machine-learning detection engine trained on large clickstream datasets, operates in a cookieless, privacy-compliant manner, and integrates with major advertising platforms.

The company generates revenue by selling subscriptions to its invalid traffic protection and analytics platform, with pricing linked to a fraction of customers’ ad spend. Its customers are advertisers and digital agencies running paid media campaigns who need to reduce wasted ad spend and improve return on ad spend by blocking non-human or low-quality clicks and feeding cleaner signals back into ad platforms.