Lunio
Ad fraud protection software for paid media campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PPC Protect Limited
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- lunio.ai
What Lunio does
Lunio operates a B2B software model in which advertisers and agencies pay for ongoing protection against invalid traffic in paid media. The platform integrates with ad channels, analyses click behaviour in real time, identifies suspicious and invalid interactions, and automatically applies blocking or exclusion rules. Value is created by reducing wasted ad spend, improving campaign efficiency, and giving customers visibility into fraud sources through analytics and reporting.
Category differentiation
Lunio is a B2B paid media fraud protection platform, not a consumer app or a general cybersecurity vendor. It is focused on invalid traffic detection and blocking for advertisers and agencies rather than broad brand safety verification alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lunio is the trading brand of PPC Protect Limited, a UK-based private AdTech company focused on detecting, analysing, and blocking invalid traffic across paid media campaigns. Its platform uses machine learning, behavioural analysis, cybersecurity checks, and IP intelligence to classify clicks and automate exclusions at campaign or account level across integrated advertising platforms. The company primarily serves performance marketers, digital advertisers, and agencies that need to protect paid media budgets and improve return on ad spend. The business monetises through SaaS subscriptions and enterprise contracts, with pricing shaped by customer ad spend, click volumes, and channel coverage. A free 14-day traffic audit acts as a diagnostic entry point to quantify wasted spend and convert prospects into recurring paid customers. Lunio competes with specialist click fraud and ad verification providers, positioning itself around cross-channel protection and automated account-level blocking.
Company news briefing
Briefing updated:
Building on the leadership appointment of Chester Scott as CSO, Lunio continues to scale its operations following a venture debt facility secured from HSBC Innovation Banking. The company has advanced its invalid traffic (IVT) detection mission by publishing updated competitive benchmarking against CHEQ and releasing a retail-focused report identifying Meta as having the highest IVT peak across tracked platforms. These developments underline Lunio's ongoing focus on performance protection and market positioning within the ad fraud detection sector.
Business model & monetisation
The company uses recurring SaaS subscriptions and enterprise-style commercial agreements. Pricing is customised, influenced by advertising spend, click volumes, and the breadth of channel coverage rather than simple fixed self-serve plans. Lunio also uses a free 14-day traffic audit as a lead-generation and conversion mechanism to demonstrate fraud exposure before moving prospects onto paid recurring contracts.
- Recurring fraud protection platform
- SaaS subscription with customised contracts
- Spend- or usage-linked pricing components
- Variable commercial tiering tied to ad spend or click volumes
- Traffic audit-led conversion activity
- Free diagnostic used as sales funnel rather than direct revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Lunio vs CHEQ: Click Fraud Platform Comparison (2026)
Recorded impact score: 3/5
This article replaces the previous featured post and provides a comparison between Lunio and CHEQ for click fraud detection in 2026.
Explore company relationships
Questions about Lunio
What is Lunio?
Lunio is a B2B software platform that detects, analyses, and blocks invalid traffic and click fraud across paid media campaigns.
Who uses Lunio?
Performance marketers, in-house advertising teams, and agencies use Lunio to protect paid media budgets and improve campaign efficiency.
How does Lunio make money?
It makes money through recurring SaaS subscriptions and customised enterprise contracts, using a free traffic audit to help convert prospects.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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