Lunio

Lunio operates a B2B software model in which advertisers and agencies pay for ongoing protection against invalid traffic in paid media. The platform integrates with ad channels, analyses click behaviour in real time, identifies suspicious and invalid interactions, and automatically applies blocking or exclusion rules. Value is created by reducing wasted ad spend, improving campaign efficiency, and giving customers visibility into fraud sources through analytics and reporting.

Lunio is the trading brand of PPC Protect Limited, a UK-based private AdTech company focused on detecting, analysing, and blocking invalid traffic across paid media campaigns. Its platform uses machine learning, behavioural analysis, cybersecurity checks, and IP intelligence to classify clicks and automate exclusions at campaign or account level across integrated advertising platforms. The company primarily serves performance marketers, digital advertisers, and agencies that need to protect paid media budgets and improve return on ad spend.

The business monetises through SaaS subscriptions and enterprise contracts, with pricing shaped by customer ad spend, click volumes, and channel coverage. A free 14-day traffic audit acts as a diagnostic entry point to quantify wasted spend and convert prospects into recurring paid customers. Lunio competes with specialist click fraud and ad verification providers, positioning itself around cross-channel protection and automated account-level blocking.