Observed Signal · Jul 13, 2026 · Hiring · Source: ExchangeWire · Impact: 1/5 · Sentiment: Positive
Measurement & Analytics Market: xpln.ai appoints Conor McHale UK Sales Director
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
Company hires and regional expansion are commercially relevant to UK adtech buyers and agencies but do not materially change the broader industry landscape.
Key Takeaways & Evidence Grounding
- xpln.ai appointed Conor McHale as UK Sales Director.
- xpln.ai launched its London office in late 2025 led by Dominic Di Talamo.
- Conor McHale previously held senior commercial positions at Seedtag, Mobkoi, Vibe and KMTX.
- McHale will be responsible for expanding xpln.ai’s presence and driving commercial growth across UK agencies and brands.
- xpln.ai recently appointed Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager.
Connected Companies & Entities
5 Entities mappedMOBKOI
Immersive adtech platform for full-screen cross-channel brand campaigns.
“He has built a strong track record across programmatic, network, and measurement companies, having previously held senior commercial positio...”
KMTX
Contextual performance adtech acquired and integrated by Seedtag.
“He has built a strong track record across programmatic, network, and measurement companies, having previously held senior commercial positio...”
Vibe
Self-serve CTV advertising platform for brands, marketers and agencies.
“He has built a strong track record across programmatic, network, and measurement companies, having previously held senior commercial positio...”
Seedtag
Contextual adtech platform for open web, video and CTV.
“He has built a strong track record across programmatic, network, and measurement companies, having previously held senior commercial positio...”
XPLN.AI
Attention measurement software for digital advertising performance.
“Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation speci...”
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.