Observed Signal · Nov 18, 2025 · Hiring · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
XPLN.AI Expands to Singapore, Appoints Elsa Trang as APAC Lead
XPLN.AI announced on 18 November 2025 the opening of a new office in Singapore and the appointment of Elsa Trang as managing director APAC. The move marks the company's sixth international office opened in the past year, following launches in Spain, Italy, the United Kingdom, Germany, and the United States, as part of an accelerated global expansion. CEO and co-founder Fabien Magalon stated the Singapore expansion strengthens its ability to support luxury and beauty brands in Asia-Pacific and to drive adoption of attention-based solutions among agencies and advertisers. Elsa Trang brings about a decade of digital advertising experience, including senior roles at Invibes Advertising (team leader, head of sales, commercial director South East Asia). Trang will lead APAC growth, expanding XPLN.AI’s presence and promoting attention as a standard metric for media effectiveness in the region. Notably, 25% of XPLN.AI’s revenue comes from international markets.
Significant international expansion and leadership appointment in APAC by a growing adtech company; indicates growth and revenue diversification.
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Key Takeaways & Evidence Grounding
- XPLN.AI opened a new office in Singapore on 18 November 2025 as part of its international expansion.
- Elsa Trang appointed managing director APAC at XPLN.AI.
- Singapore office is the sixth international office opened in the past year, after Spain, Italy, the United Kingdom, Germany, and the United States.
- Elsa Trang previously held senior roles at Invibes Advertising (team leader, head of sales, commercial director South East Asia) and has about ten years in digital advertising.
- Approximately 25% of XPLN.AI's revenue comes from international markets.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
xpln.ai Expands to London, Appoints New Managing Director
xpln.ai announces the opening of a new London office and the appointment of Dominic Di Talamo as Managing Director UK, as part of its international expansion following openings in Europe, APAC, and North America. The London presence is intended to strengthen ties with agencies, advertisers, and ad tech partners and accelerate adoption of attention-based measurement across the media landscape. Dominic Di Talamo brings over a decade of digital advertising experience, including roles as VP EMEA at Audigent (acquired by Experian), UK general manager at SmartMedia Technologies, and head of international sales at MiQ. CEO and co-founder Fabien Magalon highlights the UK market’s strategic importance and Dominic’s leadership to advance attention-based solutions. The company notes international markets now account for 25% of revenue, underscoring its global growth trajectory.
xpln.ai Expands to US, Taps Gina Cavallo as CRO
xpln.ai, an attention-measurement platform, announced its official expansion into North America on 29 January 2026 and appointed Gina Cavallo as Chief Revenue Officer, US. CEO and co-founder Fabien Magalon has relocated to New York to support the commercial push. xpln.ai positions itself as a research-grade, privacy-safe, transparent attention measurement solution spanning YouTube, social platforms, connected TV (CTV) and the open web, using techniques such as advanced eye-tracking and semantic analysis to link media quality, creative impact and business outcomes. The company, launched in 2022 and previously active across six European and APAC markets, cites advertiser customers and endorsements from MondeIēz International and Danone. Cavallo joins from Audigent (part of Experian), where she served as CRO ahead of Audigent’s 2024 acquisition by Experian.
xpln.ai appoints Conor McHale UK Sales Director
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
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