MOBKOI
Immersive adtech platform for full-screen cross-channel brand campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mobkoi Limited
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 2 Tabernacle Street, London, EC2A 4LU, United Kingdom
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- mobkoi.com
What MOBKOI does
MOBKOI operates a hybrid adtech and managed-service model. It provides proprietary software for building, distributing and measuring immersive ad units, while also offering creative production services to help clients design those units. Value is created by packaging creative development, campaign delivery and attention-focused measurement into a single workflow, reducing fragmentation for advertisers and agencies running premium digital brand campaigns.
Category differentiation
MOBKOI is not a consumer app or a general-purpose DSP. It is a B2B immersive adtech and creative execution business focused on premium cross-channel ad experiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MOBKOI is a UK-based adtech company focused on immersive, full-screen advertising experiences for brands, advertisers and media agencies. Its core offer combines a proprietary campaign platform, One Screen, with a managed creative production service, The Studio. The platform is designed to create, deploy and measure app-like ad experiences across mobile web, in-app, social, connected TV and digital out-of-home environments. The business monetises through a mix of campaign-linked platform revenue, creative production fees and media-related execution economics tied to premium placements. Its customers are business buyers rather than consumers, particularly enterprise marketing teams and agencies seeking higher-attention formats and faster creative turnaround than standard display or video advertising.
Business model & monetisation
MOBKOI monetises through campaign execution and creative production. One Screen likely generates revenue via platform-linked campaign fees tied to media spend, CPMs or outcome-based commercial arrangements. The Studio adds managed-service income through creative production and design fees, often attached to campaign deployment. The company may also capture media margin or take-rate economics when premium inventory and execution are bundled with the platform.
- Campaign platform revenue
- Platform-linked fees tied to campaign deployment and media execution
- Creative production services
- Managed service fee for immersive ad design and build
- Media placement margin or take-rate
- Margin on premium inventory or bundled campaign execution
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Mobkoi Ltd
IAB vendor record: 898
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 10
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 922 · mobkoi.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
xpln.ai appoints Conor McHale UK Sales Director
Measurement & Analytics · Recorded impact score: 1/5
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
- xpln.ai appointed Conor McHale as UK Sales Director.
- xpln.ai launched its London office in late 2025 led by Dominic Di Talamo.
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Questions about MOBKOI
What is MOBKOI?
MOBKOI is a UK-based adtech company that builds and delivers immersive full-screen advertising experiences through its platform and creative studio.
Who uses MOBKOI?
Its direct customers are brands, advertisers and media agencies that want premium, cross-channel ad campaigns with integrated creative and measurement.
How does MOBKOI make money?
It makes money from campaign-linked platform revenue, creative production fees and, in some cases, media-related execution margin.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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