MOBKOI

Mobkoi Expands Attention Measurement Partnership with xpln.ai

Mobkoi and xpln.ai announced an expanded global strategic partnership to deepen integration of xpln.ai’s attention measurement and optimization technology into Mobkoi’s mobile advertising offering. The collaboration aims to give brands and agencies richer, attention-based metrics for mobile campaign planning and creative evaluation. xpln.ai has measured over one billion impressions in the past 12 months; Mobkoi reports average attention across its advertising formats exceeding 5.5 seconds, with its Interscroller format delivering attention times 150% above display benchmarks. The partnership is positioned to deliver transparent, enriched attention data to help advertisers assess creative formats and media environments against attention-driven performance signals.

MOBKOI Partners with Cedara for Sustainable Ad Solutions

MOBKOI, a mobile advertising platform from The Brandtech Group, has partnered with Cedara to enhance sustainability through accurate measurement, reduction, and compensation of carbon emissions, aligned to the Ad Net Zero Global Media Sustainability Framework. Cedara's assessment shows MOBKOI achieves emissions intensity 72% below the industry benchmark, attributed to direct relationships with premium publishers and elimination of intermediary technologies, reducing unnecessary ad calls and streamlining campaign delivery for energy efficiency. MOBKOI offers a network of high-quality, low-carbon publishers and promotes delivering larger, high-impact ads with fewer impressions to reduce campaign volume while maintaining performance. The collaboration underscores MOBKOI's core sustainability focus and positions Cedara as a transparency and emissions-reduction partner.

Realytics Appoints Sabine Fischbach-Neumann as DACH Country Manager

Realytics, the Smartclip subsidiary within RTL Group's Adtech development unit, has appointed Sabine Fischbach-Neumann as DACH Country Manager, effective immediately. She will oversee Realytics' business in Germany, Austria, and Switzerland, with a focus on unifying TV advertising measurement, addressable TV, and connected TV with broader digital channels. Fischbach-Neumann brings more than 20 years of TV and adtech experience, including leading CNN International marketing in Germany and Austria at Turner Broadcasting System (advancing from Sales Executive to Account Director) and most recently serving as Managing Director Sales at Mobkoi before joining Realytics. Realytics CEO Guillaume Belmas described the hire as bringing a visionary, collaborative leader with deep German TV-market expertise. The appointment signals Realytics' strategy to expand its footprint in the DACH region within RTL Group's adtech unit.