Observed Signal · Jan 14, 2019 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
WetterOnline Starts In-House Ad Inventory Monetization
WetterOnline, Germany’s leading online weather information provider, will begin self-managing its advertising inventory and offer its own weather API. The move ends the long-standing partnership with Ströer, and Holger Pautsch and Matthias Weiler were appointed to lead the new in-house monetization structure, with Christoph Brömling remaining Head of Sales. The platform reports over 13 million unique users per month and emphasizes the potential of exclusive content storytelling alongside weather-targeted campaigns. The Weather API will provide precise, global weather data for use in advertising campaigns, including coordinate-based queries. Early partners include G+J e|MS, Publicis Media, and TUI, with Hexal joining to co-present pollen-forecast content. Weather targeting and dynamic asset adaptation will be enabled via the new in-house approach, with WeatherOnline available through browsers and its app in over 40 countries.
In-house ad inventory monetization and weather API launch; moderate industry impact
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Key Takeaways & Evidence Grounding
- WetterOnline will self-market its advertising inventory in collaboration with agencies and advertisers.
- Ströer partnership ended; Holger Pautsch and Matthias Weiler appointed to lead the new in-house monetization structure.
- WetterOnline has over 13 million unique users per month.
- Weather data will be exposed via the WetterOnline Weather API to support campaigns.
- Partners include G+J e|MS, Publicis Media, and TUI; Hexal will co-present pollen-forecast content.
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