WetterOnline
WetterOnline is a german weather publisher monetising audience reach through ads and subscriptions.
Analyst Perspective
WetterOnline is a German digital weather publisher and meteorological services business operating a consumer-facing web and mobile platform for forecasts, radar, severe weather information and editorial weather content. Its core products serve mass consumer audiences seeking local weather updates, while a professional section offers more advanced weather maps and data for expert users.
Analyst Signal Briefing
Updated: 2 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about WetterOnline
Category Differentiation
WetterOnline is a weather publisher and media owner, not a standalone adtech vendor or a government meteorological agency. It sells advertising on its own audience and offers consumer weather products rather than operating a general-purpose SaaS weather API platform.
WetterOnline: About
WetterOnline creates and distributes weather information products across web and mobile, attracting recurring consumer traffic through forecasts, radar maps and editorial content. It monetises this audience by selling advertising inventory directly and programmatically, while also converting a subset of users into paid ad-free or professional access. It additionally extends distribution through embeddable weather widgets for third-party websites.
How WetterOnline Works & Monetises
Business model analysis and core revenue streams
WetterOnline uses a hybrid model. The main revenue stream is advertising sold against its owned audience across web and app inventory, including display, video, native, sponsorship and advertorial formats via both direct sales and programmatic buying. Secondary revenue comes from consumer subscriptions or paid upgrades that remove advertising and from premium professional weather access. Distribution widgets support reach extension and may indirectly support advertising and licensing value.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (WetterOnline)
Der Mai im Rückblick - Von den Eisheiligen in den Hochsommer
Eine Fotostrecke über den Mai und die Wetterbedingungen, die von den Eisheiligen bis zum Hochsommer reichen.
Read original sourceHitze kommt nach Mitteleuropa. Mehrere Tage über 30 Grad.
Die Wettervorhersage zeigt, dass mehrere Tage mit Temperaturen über 30 Grad in Mitteleuropa bevorstehen.
Read original sourceUnwetter wüten in Norditalien. Schwere Schäden
Schwere Schäden nach Unwettern in Norditalien.
Read original sourceWetterOnline: Frequently Asked Questions
What is WetterOnline?
WetterOnline is a German digital weather publisher offering forecasts, radar, severe weather information and related editorial content across web and mobile apps.
Who uses WetterOnline?
Consumers use it for daily weather information, advanced users use its professional weather tools, and advertisers or agencies buy media inventory across its properties.
How does WetterOnline make money?
It earns mainly from advertising sold on its website and apps, with additional revenue from paid ad-free subscriptions and premium weather access.
Company Facts
- Founded
- 1996
- Headquarters
- Karl-Legien-Straße 194a, 53117 Bonn, Deutschland
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 50–200
- Official Link
- wetteronline.de
