WetterOnline
German weather publisher monetising audience reach through ads and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WetterOnline Meteorologische Dienstleistungen GmbH
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- Karl-Legien-Straße 194a, 53117 Bonn, Deutschland
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Official website
- wetteronline.de
What WetterOnline does
WetterOnline creates and distributes weather information products across web and mobile, attracting recurring consumer traffic through forecasts, radar maps and editorial content. It monetises this audience by selling advertising inventory directly and programmatically, while also converting a subset of users into paid ad-free or professional access. It additionally extends distribution through embeddable weather widgets for third-party websites.
Category differentiation
WetterOnline is a weather publisher and media owner, not a standalone adtech vendor or a government meteorological agency. It sells advertising on its own audience and offers consumer weather products rather than operating a general-purpose SaaS weather API platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WetterOnline is a German digital weather publisher and meteorological services business operating a consumer-facing web and mobile platform for forecasts, radar, severe weather information and editorial weather content. Its core products serve mass consumer audiences seeking local weather updates, while a professional section offers more advanced weather maps and data for expert users.
Company news briefing
Briefing updated:
Celebrating its 30th anniversary, WetterOnline has highlighted its position as a high-frequency advertising platform, reaching approximately 40 million monthly users globally and recording one billion monthly visits. The company continues to prioritise investment in meteorological models and product development, supported by a global team of over 160 experts. This approach leverages weather information as an intent-driven content category to provide predictable reach for advertisers within high-attention contexts.
Business model & monetisation
WetterOnline uses a hybrid model. The main revenue stream is advertising sold against its owned audience across web and app inventory, including display, video, native, sponsorship and advertorial formats via both direct sales and programmatic buying. Secondary revenue comes from consumer subscriptions or paid upgrades that remove advertising and from premium professional weather access. Distribution widgets support reach extension and may indirectly support advertising and licensing value.
- Owned digital advertising inventory
- Direct sales and programmatic CPM-based media sales
- Ad-free consumer subscriptions
- Recurring subscription
- Professional weather access
- Premium subscription or paid access
- Widget and data distribution
- Indirect monetisation through reach expansion and possible licensing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Weather as Reach Driver: Wetteronline Turns 30
Publisher & Media Owner · Recorded impact score: 2/5
Wetteronline celebrates its 30th anniversary and highlights the advertising value of weather information as a high-frequency, intent-driven content category. The company says it reaches about 20 million monthly users in Germany and roughly 40 million worldwide, has more than 250 million app downloads, and records around one billion visits per month. Wetteronline emphasizes continued investment in meteorological models and product development, noting a global team of over 160 weather experts. The article frames weather services as attractive to advertisers because they generate regular contact moments tied to user planning and actions, producing predictable reach in a high-attention usage context.
- Wetteronline marks its 30th anniversary.
- Wetteronline reports approximately 20 million monthly users in Germany and about 40 million worldwide.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Mobile App Entwickler Android(Mid-Level) | Engineering & Development | Remote / Unspecified | |
| Frontend Entwickler(Mid-Level) | Engineering & Development | Remote / Unspecified | |
| Machine Learning Engineer(Mid-Level) | Data, AI & Analytics | Remote / Unspecified | |
| (Senior) Softwarearchitekt C++(Senior) | Engineering & Development | Remote / Unspecified | |
| Naturwissenschaftlicher Softwareentwickler(Mid-Level) | Engineering & Development | Remote / Unspecified |
Explore company relationships
Questions about WetterOnline
What is WetterOnline?
WetterOnline is a German digital weather publisher offering forecasts, radar, severe weather information and related editorial content across web and mobile apps.
Who uses WetterOnline?
Consumers use it for daily weather information, advanced users use its professional weather tools, and advertisers or agencies buy media inventory across its properties.
How does WetterOnline make money?
It earns mainly from advertising sold on its website and apps, with additional revenue from paid ad-free subscriptions and premium weather access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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