WetterOnline
WetterOnline is a german weather publisher monetising audience reach through ads and subscriptions.
Analyst Perspective
WetterOnline is a German digital weather publisher and meteorological services business operating a consumer-facing web and mobile platform for forecasts, radar, severe weather information and editorial weather content. Its core products serve mass consumer audiences seeking local weather updates, while a professional section offers more advanced weather maps and data for expert users.
Analyst Signal Briefing
Archived (Stand: 10 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Celebrating its 30th anniversary, WetterOnline has highlighted its position as a high-frequency advertising platform, reaching approximately 40 million monthly users globally and recording one billion monthly visits. The company continues to prioritise investment in meteorological models and product development, supported by a global team of over 160 experts. This approach leverages weather information as an intent-driven content category to provide predictable reach for advertisers within high-attention contexts.
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Key insights about WetterOnline
Category Differentiation
WetterOnline is a weather publisher and media owner, not a standalone adtech vendor or a government meteorological agency. It sells advertising on its own audience and offers consumer weather products rather than operating a general-purpose SaaS weather API platform.
WetterOnline: About
WetterOnline creates and distributes weather information products across web and mobile, attracting recurring consumer traffic through forecasts, radar maps and editorial content. It monetises this audience by selling advertising inventory directly and programmatically, while also converting a subset of users into paid ad-free or professional access. It additionally extends distribution through embeddable weather widgets for third-party websites.
How WetterOnline Works & Monetises
Business model analysis and core revenue streams
WetterOnline uses a hybrid model. The main revenue stream is advertising sold against its owned audience across web and app inventory, including display, video, native, sponsorship and advertorial formats via both direct sales and programmatic buying. Secondary revenue comes from consumer subscriptions or paid upgrades that remove advertising and from premium professional weather access. Distribution widgets support reach extension and may indirectly support advertising and licensing value.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (WetterOnline)
Weather as Reach Driver: Wetteronline Turns 30
Wetteronline celebrates its 30th anniversary and highlights the advertising value of weather information as a high-frequency, intent-driven content category. The company says it reaches about 20 million monthly users in Germany and roughly 40 million worldwide, has more than 250 million app downloads, and records around one billion visits per month. Wetteronline emphasizes continued investment in meteorological models and product development, noting a global team of over 160 weather experts. The article frames weather services as attractive to advertisers because they generate regular contact moments tied to user planning and actions, producing predictable reach in a high-attention usage context.
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Prebid hosted a webinar summarizing adoption and lessons from Prebid Mobile SDK 3.0 and presenting the roadmap for SDK 4.0. The SDK is reported to be integrated into over 2,000 apps with increasing daily downloads. SDK 3.0 introduced plugin support for bidders and data partners, improved rendering and rewarded video support across iOS and Android, SKAdNetwork and AdAttributionKit investment on iOS, a new API for modifying bid requests without full SDK updates, and several reliability fixes. A WetterOnline case study reported up to a 10% CPM uplift after upgrading to SDK 3.0 and activating GPID and SKAdNetwork. The 4.0 roadmap emphasizes easier developer setup, expanded rich and video formats, better performance monitoring and latency tracking, modularisation, and improved publisher transparency and control over demand partner connections.
Read original sourceUnlock Mobile Revenue: Prebid SDK 3.0 Insights & 4.0 Preview
Prebid hosted a webinar reviewing Prebid Mobile adoption, lessons from SDK 3.0, and a preview of the SDK 4.0 roadmap. The SDK is integrated into over 2,000 apps and SDK 3.0 introduced plugin support for bidders (e.g., Teads, InMobi), improved rendering and rewarded video support, an API to modify bid requests without full SDK updates, and various reliability fixes. A WetterOnline case study reported up to a 10% CPM uplift after upgrading to SDK 3.0 with GPID and SKAdNetwork activated. Best practices discussed include using OpenRTB fields, OMID compliance, checking bidder vendor IDs, and declaring ATT status. SDK 4.0 will focus on in-app bidding expansion, creative standardisation, and modularising the SDK into a developer-friendly platform.
Read original sourceWetterOnline: Frequently Asked Questions
What is WetterOnline?
WetterOnline is a German digital weather publisher offering forecasts, radar, severe weather information and related editorial content across web and mobile apps.
Who uses WetterOnline?
Consumers use it for daily weather information, advanced users use its professional weather tools, and advertisers or agencies buy media inventory across its properties.
How does WetterOnline make money?
It earns mainly from advertising sold on its website and apps, with additional revenue from paid ad-free subscriptions and premium weather access.
Company Facts
- Founded
- 1996
- Headquarters
- Karl-Legien-Straße 194a, 53117 Bonn, Deutschland
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 50–200
- Official Link
- wetteronline.de