wetter.com
Weather publisher monetising audience reach, ad inventory and data access.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- wetter.com Group GmbH
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- Friedrichstraße 70, 10117 Berlin
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- wetter.com
What wetter.com does
The company runs an ad-supported digital publisher platform built around daily-use weather information. It creates value by aggregating meteorological data and editorial content into high-frequency consumer destinations, then monetises that attention through direct advertising sales, while extending the underlying dataset into B2B products such as APIs and embeddable widgets for partner integrations.
Category differentiation
This is a digital weather publisher and related advertising/data business, not a pure meteorological institute or a stand-alone adtech vendor. It should also not be confused with the separate global brand weather.com operated by another weather media group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
wetter.com is a German digital weather publisher that operates a consumer weather portal and mobile apps offering forecasts, radar, maps, editorial content, video and webcams. Its core audience is end consumers in the DACH region seeking local weather information, while its commercial business serves advertisers buying contextual media placements and partners licensing access to weather data and embeds.
Company news briefing
Briefing updated:
Maintaining its position in Germany’s top 100 online media rankings, wetter.com recorded significant traffic surges throughout mid-2026 driven by reporting on extreme weather events, including the June heatwave and July’s wildfires and storms. This sustained audience growth reinforces the platform's role within FUNKE Mediengruppe’s centralised commercial operations and BCN’s new Business Intelligence division. By leveraging these high-visibility traffic peaks, wetter.com continues to support the group’s digital monetisation framework and regional expansion, aligning with FUNKE’s broader industrial realignment and 'Fit for Future' strategic objectives.
Business model & monetisation
The main revenue stream is media inventory monetisation across web and app properties, including display, video and context-led sponsorship placements sold directly to advertisers, likely on CPM-based packages. Secondary monetisation comes from commercial licensing of weather data via API and partner integrations such as widgets. A limited subscription or ad-light upsell may also exist, but the primary model is ad-supported publishing supplemented by B2B data access.
- Website and app advertising inventory
- Ad-supported publisher monetisation sold to brands and agencies
- Contextual and cross-channel advertising solutions
- Direct media sales and sponsorship packages
- Weather API licensing
- Commercial data access for developers and enterprises
- Embeddable widget and partner integrations
- B2B integration and licensing
- Possible ad-free or premium access
- Subscription-related upsell
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
wetter.com Group GmbH
IAB vendor record: 1001
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about wetter.com
What is wetter.com?
wetter.com is a German weather media platform offering forecasts, radar, maps, videos and editorial weather content across web and mobile apps.
Who uses wetter.com?
Consumers use it for local weather information, while advertisers, publishers, developers and enterprises use its media inventory, widgets and weather data products.
How does wetter.com make money?
It mainly earns from advertising sold across its website and apps, with additional revenue from weather data APIs and partner integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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