wetter.com
wetter.com is a weather publisher monetising audience reach, ad inventory and data access.
Analyst Perspective
wetter.com is a German digital weather publisher that operates a consumer weather portal and mobile apps offering forecasts, radar, maps, editorial content, video and webcams. Its core audience is end consumers in the DACH region seeking local weather information, while its commercial business serves advertisers buying contextual media placements and partners licensing access to weather data and embeds.
Analyst Signal Briefing
Updated: 12 Aug 2026Maintaining its position in Germany’s top 100 online media rankings, wetter.com recorded significant traffic surges throughout mid-2026 driven by reporting on extreme weather events, including the June heatwave and July’s wildfires and storms. This sustained audience growth reinforces the platform's role within FUNKE Mediengruppe’s centralised commercial operations and BCN’s new Business Intelligence division. By leveraging these high-visibility traffic peaks, wetter.com continues to support the group’s digital monetisation framework and regional expansion, aligning with FUNKE’s broader industrial realignment and 'Fit for Future' strategic objectives.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about wetter.com
Category Differentiation
This is a digital weather publisher and related advertising/data business, not a pure meteorological institute or a stand-alone adtech vendor. It should also not be confused with the separate global brand weather.com operated by another weather media group.
wetter.com: About
The company runs an ad-supported digital publisher platform built around daily-use weather information. It creates value by aggregating meteorological data and editorial content into high-frequency consumer destinations, then monetises that attention through direct advertising sales, while extending the underlying dataset into B2B products such as APIs and embeddable widgets for partner integrations.
How wetter.com Works & Monetises
Business model analysis and core revenue streams
The main revenue stream appears to be media inventory monetisation across web and app properties, including display, video and context-led sponsorship placements sold directly to advertisers, likely on CPM-based packages. Secondary monetisation comes from commercial licensing of weather data via API and partner integrations such as widgets. A limited subscription or ad-light upsell may also exist, but the primary model is ad-supported publishing supplemented by B2B data access.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (wetter.com)
Welt Sets Record; Bild and Tagesschau Post Gains
MEEDIA reports July Similarweb-based traffic rankings for German online media. 'Welt' was the month’s biggest percentage gainer (+18.6% vs June) and set a new Similarweb-era record with 89.50 million visits. Tabloid 'Bild' recorded 174.14 million visits in July (up 4.91 million, +4.7% vs June) and extended its lead over runner-up t-online, which fell by 0.6%. ntv improved by 4.4%. Outside the top ten, sites such as familie.de, watson, Moviepilot, Promiflash, ESPN and Marca posted strong percentage gains; ESPN and Marca entered MEEDIA’s Top‑100 ranking for the first time. MEEDIA notes that Similarweb figures are estimates based on multiple raw data sources and extrapolations and should be used as directional indicators rather than exact measurement for ad bookings.
Read original source100 Tausende evakuiert: Waldbrände in Frankreich erreichen "beispielloses Ausmaß"
19.000 Hektar Fläche abgebrannt, über 100.000 Menschen evakuiert und mehr als 1200 Feuerwehrleute im Einsatz – die Waldbrände im Südwesten Frankreichs nehmen drastische Ausmaße an. Bereits eine Fläche...
Read original sourceWorld Cup Spurs Huge Traffic Gains for Sportschau
MEEDIA reports that Similarweb data show major traffic shifts among the Top 100 online media in Germany for June 2026. Sportschau (ARD) recorded a 138.7% increase to 59.2 million domestic visits in June (up from 24.8 million in May), moving from rank 25 to 12 — a gain attributed to World Cup coverage. Kicker also reached a multi-year record, rising 22.1% to 85.6 million visits. Several weather sites saw notable traffic increases during the June heatwave (wetter.com, wetter online, The Weather Channel, kachelmannwetter, wetter.de). Some publishers (e.g., Merkur.de, Frankfurter Rundschau, Tagesspiegel) lost traffic versus May. MEEDIA built the Top-100 ranking using Similarweb's Germany visit estimates and notes the methodology is based on multiple data sources and extrapolations.
Read original sourcewetter.com: Frequently Asked Questions
What is wetter.com?
wetter.com is a German weather media platform offering forecasts, radar, maps, videos and editorial weather content across web and mobile apps.
Who uses wetter.com?
Consumers use it for local weather information, while advertisers, publishers, developers and enterprises use its media inventory, widgets and weather data products.
How does wetter.com make money?
It mainly earns from advertising sold across its website and apps, with additional revenue from weather data APIs and partner integrations.
Company Facts
- Founded
- 2000
- Headquarters
- Friedrichstraße 70, 10117 Berlin
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- wetter.com