AccuWeather

Connatix Earns Google Certification, Boosts Video Ad Solutions

Connatix announced it has become a Google Certified Publishing Partner (GCPP), with Google evaluating Connatix's ability to help publishers set up and optimize their digital video content to attract engaging and relevant advertising. The certification reinforces Connatix’s position as a leading video technology platform for premium publishers and advertisers, delivering a full-stack solution to deliver, monetize, analyze and create video, while enabling connections to leading advertisers and agencies through precise deep contextual targeting. The company notes its video player is embedded on publisher sites including HuffPost, BuzzFeed, LADbible and Accuweather, and it collaborates with brands and agencies such as Mars, Citi, American Express, UM, Bliss Point Media and Goodway Group to unlock performance at scale. Connatix encodes over 100 years of video content daily. Jenn Chen, President and CRO, described the move as a natural evolution of their long-standing Google partnership.

EX.CO Unveils AI-Powered Video Platform for Publishers

EX.CO, the Experience Company, announced on March 28, 2023 the expansion of its publisher-first video technology platform with AI-driven recommendations and premium video libraries. The new capabilities use AI-based algorithms to surface the most contextually relevant video for each article and to curate the highest-yield feed for a page, aiming to boost revenue and reader engagement. The company reports 17% average revenue uplift and a 50% increase in dwell time on video players, along with growth in audience engagement, recirculation, and subscriptions. This expansion builds on EX.CO’s 2022 acquisition of Bibblio, an AI/ML company focused on contextual targeting, and a partnership with VideoElephant, a large premium video library and distribution network. The platform now includes 50K+ premium videos from publishers including AccuWeather, Bloomberg, Cheddar News, Newsy, PA Media, Sports Illustrated, Tribune Content Agency, and The Telegraph.

Connatix Expands UK, Emphasizes Contextual Targeting

Connatix, a video technology provider for publishers and advertisers, opened its first UK office as part of an international expansion following a prior investment from Court Square Capital Partners. The UK presence has existed for about 2.5 years, with annual growth of 200–300% during that period. In an interview, Connatix President and Chief Revenue Officer Jennifer Chen described competition among online video players as driven by performance, service, ecosystem partnerships, and a long-term approach. The company has positioned itself as cookieless and argues that contextual targeting will be a key currency in a post-cookie world, citing a 17% rise in viewability and a 13% increase in interaction when contextual alignment occurs. Connatix plans further European expansion (Germany, France) and beyond, using the UK as a hub, and references relationships with AccuWeather (UK arm) and LADbible. Localization, data-center considerations, GDPR compliance, and consent management in bidstreams are highlighted as expansion prerequisites.