AccuWeather
Weather intelligence company spanning consumer media, ads and enterprise data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AccuWeather, Inc.
- Entity type
- COMPANY
- Founded
- 1962
- Headquarters
- United States
- Company size
- 201–500
- Market role
- Data Provider / Broker
- Official website
- accuweather.com
What AccuWeather does
AccuWeather creates value by producing proprietary weather forecasts and environmental intelligence, then commercialising that asset through several channels. It attracts a large consumer audience via free weather content, sells access to that audience and its first-party weather-intent signals to advertisers, and separately licenses data, APIs and operational intelligence to enterprises. Additional revenue comes from subscriptions that remove adverts and unlock premium features, plus managed expert services such as forensic reporting and meteorologist support.
Category differentiation
This is the weather information and data company, not a pure adtech vendor or a government meteorological agency. It differs from generic weather APIs by also operating owned consumer media, direct advertising sales and forensic services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AccuWeather is a private US weather information company operating a multi-sided business across consumer publishing, advertising, enterprise weather data and specialist meteorological services. Its consumer web and mobile products distribute forecasts, alerts and weather content at scale, monetised through advertising and paid subscription upgrades. Alongside this, the company sells weather-targeted advertising inventory to brands and agencies and licenses weather data, APIs and decision-support tools to enterprises, developers and operational teams. The company also provides higher-touch business services such as forensic meteorological reporting and enterprise weather intelligence for risk, continuity and planning use cases. Recent acquisitions in air quality, hyperlocal forecasting, meteorological data and lightning detection indicate a strategy of broadening proprietary environmental datasets and strengthening enterprise-grade data assets.
Company news briefing
Briefing updated:
AccuWeather has expanded its digital platform by introducing a 'Heat Alert' category to its navigation, prioritising the coverage of extreme weather events. This follows the formalisation of a global licensing agreement with Disney Experiences to provide specialised meteorological data across multi-platform environments. These operational updates coincide with a finalised leadership structure, as Steven R. Smith assumes the role of President whilst Founder Dr. Joel N. Myers remains Chief Executive Officer and Executive Chairman, ensuring organisational continuity alongside high-profile commercial expansions.
Business model & monetisation
AccuWeather uses a hybrid monetisation model. Consumer reach is primarily monetised through ad-supported publishing and direct media sales, including weather-targeted display and video campaigns. It also generates subscription revenue from premium consumer tiers that remove adverts and add enhanced forecast features. On the B2B side, it earns software and data revenue through API access, enterprise licensing, SaaS-style weather intelligence contracts, and custom service fees for forensic reporting and meteorological consulting. Commercially, this is a mix of ad-funded media, subscription, licensing, usage-based API pricing and contracted managed services.
- Consumer advertising
- Ad-supported publishing and direct media sales
- Enterprise data and APIs
- Licensing and usage-based access
- Enterprise weather intelligence
- SaaS-style contracts
- Premium consumer subscriptions
- Recurring subscription
- Forensic and expert services
- Project and service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Creative Writer: Forecasting and Communications(Mid-Level) | Forecasting | State College, PA | |
| Data Architect I(Junior) | Data Development | State College, PA or Remote | |
| Database Administrator III(Senior) | Data Development | State College, PA or Remote | |
| Director, AFB Technologies(Director) | Information & Technology | State College, PA | |
| Sr. Manager, DevOps(Senior) | Information & Technology | State College, PA |
Explore company relationships
Questions about AccuWeather
What is AccuWeather?
AccuWeather is a private weather information company that operates consumer forecast products, advertising solutions, enterprise data services and specialist meteorological services.
Who uses AccuWeather?
Consumers use its apps and website for forecasts, while advertisers, agencies, enterprises, developers, insurers and legal professionals use its media, data and expert services.
How does AccuWeather make money?
It makes money from advertising, premium consumer subscriptions, enterprise API and data licensing, SaaS-style business products and specialist service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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