The Weather Company
Weather data, forecasting and weather-based advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The Weather Company
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- Data Provider / Broker
- Official website
- weathercompany.com
What The Weather Company does
The company runs a hybrid data-and-media model. On the B2B side, it creates proprietary weather forecasts and data products, packages them into APIs, software suites and managed services, and sells them to enterprises whose operations depend on weather conditions. On the media side, it uses its owned consumer weather properties to attract large audiences, then monetises that attention through advertising products enhanced by weather-driven contextual signals. This structure lets the same forecast and data infrastructure support both enterprise workflows and audience monetisation.
Category differentiation
This company is not The Weather Channel cable network itself as a standalone corporate entity. It is the broader weather data, software and digital media business that operates weather properties and sells enterprise weather intelligence.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The Weather Company is a private weather intelligence and media business owned by Francisco Partners. It sells enterprise weather data APIs, forecast services, aviation decision-support tools, weather-triggered automation products and broadcaster workflow software, while also operating large consumer weather properties including weather.com, The Weather Channel app, Weather Underground and Storm Radar. Its commercial position combines proprietary forecasting technology with owned digital reach. The company generates revenue through enterprise licensing, SaaS subscriptions, usage-based API access, managed forecasting services and advertising sold across its consumer media properties. Its paying customers are enterprises in aviation, energy, logistics, insurance, finance, retail, media and broadcasting, alongside brands and agencies buying weather-based contextual advertising.
Company news briefing
Briefing updated:
Building on its enterprise expansion with Redfin and Maverick Ground Ops alongside its GRAF forecasting model, The Weather Company is transforming its ad monetisation stack. Partnering with Neuro-Insight, the company is deploying emotional targeting to map subconscious reactions to weather forecasts while integrating agentic workflows for automated campaign reporting. Meanwhile, The Weather Channel continues to leverage Content Ignite's prebid monetisation technology and maintains its carriage agreements across platforms like YouTube TV.
Business model & monetisation
The company monetises through a mix of usage-based API access, recurring SaaS subscriptions, custom enterprise contracts with service-level commitments, managed service fees for meteorologist-backed forecasting, and advertising revenue from owned digital properties. Advertising income comes from direct media sales, sponsorships and programmatic activation using weather-based contextual targeting. Consumer products primarily support ad-supported monetisation rather than paid subscriptions.
- Enterprise weather data APIs and datasets
- Pay-per-Use
- Enterprise software suites and workflow products
- Software Subscription
- Managed forecasting and meteorologist services
- Service Fee
- Advertising across owned consumer properties
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
PatientPoint Expands Point-of-Care Ad Network, Hosts Upfront
Point-of-Care Advertising · Recorded impact score: 3/5
PatientPoint operates the largest point-of-care ad network in the US, with 145,000 screens across 32,000 medical offices. The company is expanding beyond pharma to CPG and wellness brands, leveraging aggregate claims data for targeting without collecting PII. It also offers the Precision product, which uses consented electronic health record data for ad serving in patient portals. PatientPoint recently hosted its second upfront presentation in New York, featuring celebrity speakers and a new campaign with Katie Couric. The company has named Jeremy Hlavacek as GM of advertising and received MRC accreditation for its campaign reporting metrics. Pharma spending on point-of-care marketing reached $1.2 billion last year, indicating a growing market.
- PatientPoint operates 145,000 digital screens in 32,000 medical offices across the US.
- Pharma spending on point-of-care marketing hit $1.2 billion last year.
The Weather Company Transforms Measurement Stack with Neuroscience and AI
Measurement & Attribution · Recorded impact score: 3/5
The Weather Company (TWC) is transforming its ad monetization model by treating weather as both a contextual and emotional signal. Following a year of testing with neuroanalytics firm Neuro-Insight, TWC is utilizing "emotional targeting" to map users' subconscious reactions and neural pathways to weather forecasts, tailoring creative messaging to their cognitive state. In response to the growing number of AI measurement vendors, TWC is maintaining a vendor-agnostic approach to attribution to ensure unbiased results. Internally, the company is integrating an agentic workflow featuring a core measurement research agent to automate campaign reporting and quickly surface deeper strategic insights.
- The Weather Company is shifting to a monetization model that treats weather as an emotional and contextual signal.
- A year-long neuroanalytics study with Neuro-Insight helped TWC map how weather forecast data influences subconscious ad receptivity.
Redfin partners with The Weather Company to bring weather data to every home listing
Recorded impact score: 4/5
Redfin partners with The Weather Company to bring weather data to every home listing
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Weather Science Intern(Intern) | 54850 Weather Science | Atlanta, GA | |
| Product Analyst, Subscriptions(Mid-Level) | 51950 Data and Analytics | Atlanta, GA | |
| Senior Data Engineer(Senior) | 51950 Data and Analytics | Atlanta, GA | |
| Senior Product Analyst(Senior) | 51950 Data and Analytics | Multi-Location (2 Locations) | |
| Senior Manager, AI Software Engineering(Director) | 57350 AI | Multi-Location (2 Locations) |
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Questions about The Weather Company
What is The Weather Company?
The Weather Company is a private weather intelligence and media business that sells enterprise weather data, forecasting software and services, and operates consumer weather properties monetised through advertising.
Who uses The Weather Company?
Its paying customers include enterprises in aviation, logistics, energy, insurance, finance, retail, media and broadcasting, as well as advertisers and agencies buying weather-based contextual campaigns.
How does The Weather Company make money?
It makes money through enterprise data licensing, API usage fees, SaaS subscriptions, managed forecasting services and advertising sold across its owned consumer weather platforms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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