Observed Signal · Sep 14, 2026 · Product Launch · Source: AdExchanger · Impact: 3/5 · Sentiment: Positive
Point-of-Care Advertising Market: PatientPoint Expands Point-of-Care Ad Network, Hosts Upfront
PatientPoint operates the largest point-of-care ad network in the US, with 145,000 screens across 32,000 medical offices. The company is expanding beyond pharma to CPG and wellness brands, leveraging aggregate claims data for targeting without collecting PII. It also offers the Precision product, which uses consented electronic health record data for ad serving in patient portals. PatientPoint recently hosted its second upfront presentation in New York, featuring celebrity speakers and a new campaign with Katie Couric. The company has named Jeremy Hlavacek as GM of advertising and received MRC accreditation for its campaign reporting metrics. Pharma spending on point-of-care marketing reached $1.2 billion last year, indicating a growing market.
Highlights the growth of a niche ad channel (point-of-care) with significant pharma spending, but not a major industry shift.
Key Takeaways & Evidence Grounding
- PatientPoint operates 145,000 digital screens in 32,000 medical offices across the US.
- Pharma spending on point-of-care marketing hit $1.2 billion last year.
- PatientPoint received MRC accreditation for digital campaign reporting and performance metrics.
- PatientPoint named Jeremy Hlavacek as GM of advertising.
- PatientPoint launched a new campaign called 'The Big Screen' with Katie Couric.
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