Eltiempo.es
Spanish digital weather publisher monetised through advertising and sponsorships.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pelmorex Corp.
- Entity type
- COMPANY
- Founded
- 2008
- Company size
- <10
- Market role
- Publisher & Media Owner
- Official website
- eltiempo.es
What Eltiempo.es does
The company operates an advertising-supported publisher model built around high-frequency consumer demand for weather information. It creates value by combining localised forecast data, map-based utility tools, and editorial content to generate repeat traffic, then monetises that attention through direct and centralised media sales. As part of Pelmorex, the property also benefits from cross-brand sales packaging and contextual advertising tied to weather conditions.
Category differentiation
This is the Spanish weather publisher and app, not the broader Pelmorex group or its enterprise weather-data products. It is also not a general-purpose AdTech vendor, even though its parent group operates advertising and data businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
eltiempo.es is a Spanish-language digital weather publisher serving consumers with real-time forecasts, radar, satellite imagery, air quality, pollen data, and editorial weather coverage. It operates primarily as a free consumer media property across web and app, attracting recurring traffic from users seeking utility-driven weather information. The business makes money mainly through advertising sold against its owned audience and inventory, including display, video, sponsorship, and branded content. It sits within Pelmorex Corp.’s wider weather media network, which gives it access to shared advertising sales, Iberian market expansion, and adjacent group capabilities in weather data and programmatic activation.
Business model & monetisation
The core monetisation model is ad-supported publishing. Revenue is generated through sale of digital advertising inventory across web and app, including display ads, video ads, sponsorships, and branded content integrations. Commercial sales appear to be supported by Pelmorex’s central media sales function, which packages weather audience inventory and contextual targeting opportunities for advertisers and agencies.
- Display advertising on website and app
- Ad-supported publisher inventory sales
- Sponsorship and branded content
- Direct media sales and integrations
- Video advertising
- Premium ad inventory sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Pelmorex Corp.
IAB vendor record: 976
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Eltiempo.es
What is eltiempo.es?
eltiempo.es is a Spanish digital weather publisher offering forecasts, radar, maps, and weather-related editorial content via web and app.
Who uses eltiempo.es?
Consumers in Spain use it for weather information, while advertisers and agencies buy access to its audience through digital media placements.
How does eltiempo.es make money?
It primarily makes money from digital advertising, including display, video, sponsorship, and branded content sold against its weather audience.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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