Eltiempo.es
Eltiempo.es is a spanish digital weather publisher monetised through advertising and sponsorships.
Analyst Perspective
eltiempo.es is a Spanish-language digital weather publisher serving consumers with real-time forecasts, radar, satellite imagery, air quality, pollen data, and editorial weather coverage. It operates primarily as a free consumer media property across web and app, attracting recurring traffic from users seeking utility-driven weather information. The business makes money mainly through advertising sold against its owned audience and inventory, including display, video, sponsorship, and branded content. It sits within Pelmorex Corp.’s wider weather media network, which gives it access to shared advertising sales, Iberian market expansion, and adjacent group capabilities in weather data and programmatic activation.
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Key insights about Eltiempo.es
Category Differentiation
This is the Spanish weather publisher and app, not the broader Pelmorex group or its enterprise weather-data products. It is also not a general-purpose AdTech vendor, even though its parent group operates advertising and data businesses.
Eltiempo.es: About
The company operates an advertising-supported publisher model built around high-frequency consumer demand for weather information. It creates value by combining localised forecast data, map-based utility tools, and editorial content to generate repeat traffic, then monetises that attention through direct and centralised media sales. As part of Pelmorex, the property also benefits from cross-brand sales packaging and contextual advertising tied to weather conditions.
How Eltiempo.es Works & Monetises
Business model analysis and core revenue streams
The core monetisation model is ad-supported publishing. Revenue is generated through sale of digital advertising inventory across web and app, including display ads, video ads, sponsorships, and branded content integrations. Commercial sales appear to be supported by Pelmorex’s central media sales function, which packages weather audience inventory and contextual targeting opportunities for advertisers and agencies.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Eltiempo.es)
El Niño 2026 apunta a ser de los más intensos desde 1950 y amenaza la meteorología mundial
El fenómeno de El Niño 2026 podría tener un impacto significativo en la meteorología global, siendo uno de los más intensos desde 1950.
Read original sourceOpti Digital Partners with El Tiempo to Revolutionize Ads
Opti Digital, a European ad tech company founded in 2018, is expanding its footprint in the American and European markets and positions itself as a leader in Spain’s digital advertising space. The firm recently named El Tiempo, Spain’s leading meteorology and climate outlet, as a new client. In a market saturated with ads, Opti Digital argues that traditional visibility metrics are insufficient and promotes broader measurement that includes user attention and a time-in-view metric to better capture campaign impact. The company highlights a predictive, dynamic pricing model to optimize bidding prices in real time. Last year Opti Digital also launched a story-inspired ad format that accounts for both visibility and attention. Pepe Medrano Gómez of El Tiempo notes the format’s strong monetization impact, and Magali Quentel-Reme of Opti Digital emphasizes using multi-signal data to improve RPM. Opti Digital’s approach positions it as a strategic technology partner for El Tiempo.
Read original sourceUnlocking Addressability in the Post-Cookie World - ExchangeWire.com
On the eve of ATS Madrid 2022, Mario Torija, Spain MD at Index Exchange, argues that rebuilding consumer trust and collaboration are essential to unlocking addressability in a post-cookie world. With third-party cookies deprecated, Spanish media owners must maximise inventory value while buyers continue to reach audiences to sustain campaign performance. The industry is developing alternatives to prepare the web for cookie deprecation; pilot tests are needed. Torija stresses that consumer trust and privacy must stay at the heart of any future solutions, and that media owners and publishers are the trusted custodians who collect first-party data and communicate the value exchange to consumers. Marketers should embed people-based marketing in their strategies, ensure consented, secure frameworks, and remain transparent. The piece cites Statista data from 2021 showing only 22% of Spanish consumers trust social media advertising. It also mentions ATS Madrid 2022 on May 11 at Teatro Amaya, with details via the events hub.
Read original sourceEltiempo.es: Frequently Asked Questions
What is eltiempo.es?
eltiempo.es is a Spanish digital weather publisher offering forecasts, radar, maps, and weather-related editorial content via web and app.
Who uses eltiempo.es?
Consumers in Spain use it for weather information, while advertisers and agencies buy access to its audience through digital media placements.
How does eltiempo.es make money?
It primarily makes money from digital advertising, including display, video, sponsorship, and branded content sold against its weather audience.
Company Facts
- Founded
- 2008
- Core Segment
- Publisher & Media Owner
- Company Size
- <10
- Official Link
- eltiempo.es