Observed Signal · Apr 2, 2026 · News Roundup · Source: VideoWeek · Impact: 3/5 · Sentiment: Neutral
Video Revenues to Top $1 Trillion by 2030
Samsung Ads has launched TotalView, a cross‑platform reach solution that consolidates audience measurement across linear TV and streaming within Samsung's Smart TV ecosystem. Building on prior industry mentions, TotalView uses data from about 70 million Samsung Smart TVs in Europe to support the full campaign lifecycle: planning (identify untapped audiences and reduce overlap), campaign execution (manage incremental reach) and reporting (ad contacts, campaign performance, and actual viewing behavior). Samsung positions its Smart‑TV usage data as a unique bridge between linear and digital video, addressing audience fragmentation as streaming grows and linear viewing declines. The company did not disclose technical integration details or how TotalView's metrics will compare with existing market standards, leaving questions about cross‑system compatibility and benchmarking unresolved.
Omdia's $1 trillion-by-2030 forecast signals sizeable growth and structural change in the global video advertising market; Disney's European partnerships and new CTV tools (Samsung TotalView, Nexxen TV, Roku Howdy) affect content distribution, measurement and advertiser planning across CTV and social video.
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Key Takeaways & Evidence Grounding
- Samsung Ads introduced a solution named TotalView to consolidate reach across linear TV and streaming within its Smart TV ecosystem.
- TotalView is built on data from about 70 million Samsung Smart TVs in Europe.
- The product is designed to be used across the campaign lifecycle: planning (identify audiences, reduce overlap), campaign (steer incremental reach), and reporting (contacts, performance, viewing behavior).
- Samsung Ads positions its Smart‑TV usage data as a bridge between linear and digital video but has not detailed integrations or comparability with other market standards.
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Omdia: Online Video and TV Revenues to Top $1 Trillion by 2030
Omdia presented a forecast at the FED Show in Madrid projecting global traditional TV and online video revenues will rise from $775 billion in 2025 to $1.03 trillion in 2030. Growth is expected to be driven primarily by digital formats, especially online video advertising, which Omdia forecasts will grow from $309 billion in 2025 to $540 billion in 2030. Social video platforms — cited examples include Meta, TikTok and YouTube — are projected to generate roughly $400 billion of streaming advertising revenue by 2030. The analysis shows subscription and transaction revenues will grow more modestly (from $174 billion to $216 billion), while linear TV advertising and pay TV revenues are forecast to decline, reflecting an industry shift toward mobile-first, short-form and creator-driven video experiences.
Omdia: Streaming Ads Drive $1 Trillion Video Market
Omdia forecasts the global television and video market will reach $1 trillion in annual revenue by 2030, driven largely by growth in online streaming advertising. The research projects global streaming revenue of about $215 billion in 2025, with ad-supported services accounting for over $42 billion, and predicts online video advertising will represent roughly 52% of total video revenue by 2030. Omdia highlights a shift to hybrid monetization models (subscription + ads) as subscription growth slows and ad revenue becomes the primary engine for the industry. The report estimates the five largest U.S. streamers will generate more than $24 billion in ad revenue by 2030. The analysis also notes AI and hyperscale cloud providers as critical infrastructure enabling the advertising expansion.
Digital Video to Capture 61% of US TV/Video Spend
VideoWeek’s Week in Charts summarizes multiple industry reports showing a continued structural shift toward digital video and rising AI use in video production. IAB projects digital video will account for 61% of US TV/video ad spend in 2026, up but growing more slowly than last year. iSpot research finds streaming partners are sharing more reach and frequency and demographic data but offer less visibility on attribution, programming and linear/streaming overlap. EMARKETER and Admazing report over 70% of US marketers rarely consider mobile gaming a core channel despite many seeing incremental reach potential. Wistia data shows increasing adoption of generative AI for video—69% using AI captions, 39% AI visuals and 25% AI avatars (2025 vs 2024). The piece also highlights sector stock moves, including LiveRamp/ Publicis M&A news and Nexxen revenue-driven gains.
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