Observed Signal · Jun 29, 2026 · Financials · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Umamusume Hits $105.7M Overseas Mobile Revenue
Umamusume: Pretty Derby has generated $105.7 million in gross mobile player spending in its first year outside Japan following a worldwide launch on June 26, 2025. AppMagic estimates international spending represents about 5% of the game's $2.8 billion lifetime mobile revenue. The game's largest single-day overseas revenue was $2.2 million on July 16, 2025, driven by the Brand New Friends story update and a Kitasan Black support-card gacha banner. The United States accounted for roughly 70% of overseas mobile spend ($74.3m), with Canada ($5.7m) and Australia (~$4.3m) trailing. Early months after launch saw the highest monthly returns, but daily revenues have since dropped and rarely exceed $600,000 in 2026.
Shows a major gacha title achieving significant international mobile monetisation, highlighting the continued commercial strength of gacha/IAP models and the US as a dominant spend market—relevant for mobile monetisation and user-acquisition strategies but not industry‑shifting.
Track AppMagic Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Umamusume: Pretty Derby earned $105.7 million in gross mobile player spending in its first year outside Japan.
- AppMagic estimates international player spending accounts for approximately 5% of the game's $2.8 billion lifetime mobile revenue.
- The game's highest overseas daily mobile revenue was $2.2 million on 2025-07-16, linked to the Brand New Friends update and a Kitasan Black gacha banner.
- The United States contributed $74.3 million (about 70%) of the $105.7 million overseas total; Canada contributed $5.7 million and Australia about $4.3 million.
- Umamusume launched worldwide on 2025-06-26 and made $20.2 million in its first month overseas and $22.5 million in its second month.
Connected Companies & Entities
4 Entities mapped“According to AppMagic estimates, Umamusume: Pretty Derby’s international player spending still accounts for just 5% of lifetime revenue....”
“Umamusume: Pretty Derby is currently running a collaboration with Sega’s StarHorse4, introducing new stamps, songs and an increased number o...”
“Last year, PocketGamer.biz spoke with Cygames after the international rollout: "To be honest, we weren't sure how a game inspired by Japanes...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Zenless Zone Zero Tops $600M Mobile Revenue
Zenless Zone Zero, an urban fantasy action RPG from HoYoverse, has generated an estimated $603.9 million in gross player spending on mobile (Google Play and the App Store) in its first two years after launching on July 4, 2024. AppMagic estimates exclude web-shop sales and alternative Android stores in China, so total earnings are likely higher. Second-year mobile spending fell 51% to $198.9 million. Japan accounted for 42% of lifetime mobile player spending, China 27% and the US 10%. The version 3.0 anniversary update (rolled out June 17) spiked daily revenue by 217% to $1.7 million; the lifetime daily peak was $10.7 million on December 30, 2025. Over two years the title earned about 17% of Genshin Impact’s two-year mobile sum ($3.6 billion).
Pokémon Champions Earns $7.2M First Month on Mobile
Pokémon Champions generated approximately $7.2 million in gross player spending during its first month on mobile following a June 17, 2026 iOS/Android launch. Daily mobile revenue peaked at $597,000 on June 20 and fell to a low of $80,000 by July 15. AppMagic estimates that Japan accounted for $3.9m (55%) of mobile spend, the US $1.3m (17%), and South Korea $604,000 (8%). The game's mobile launch coincided with roster and season updates; monetization on mobile relies on subscriptions, a season-long Battle Pass, and a one-time Starter Pack rather than direct purchasable resource bundles.
Hololive Dreams earns $57.2M in first month
QualiArts' new rhythm game Hololive Dreams generated $57.2 million in mobile player spending across Google Play and the App Store in its first month, with Japan accounting for 80% (~$46.1m) of that total. Taiwan and the US each contributed about 6% of mobile revenue. Daily mobile spending peaked at roughly $3.8m shortly after launch (July 25) and saw another spike on August 8 following a summer gacha banner and free pull; first-month daily spending ended around $764,000. The article notes Steam revenue is not included in the cited figure and the game has ranked highly in genre and overall charts.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.