Observed Signal · Jul 22, 2026 · Pitch · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Uber retains $800M international media account with PHD
Omnicom's media network PHD has retained Uber's reported $800 million international media account after a global pitch and will expand its remit to include Brazil alongside existing regions such as North America, Europe, Middle East, Africa and Latin America. WPP Media also won parts of the business in a regional APAC pitch, where its agency EssenceMediacom secured media duties in markets including India, Japan and South Korea. The article notes Uber's acquisition of German competitor Delivery Hero, which operates brands such as talabat, foodpanda and Yemeksepeti, a move that could increase the overall scope of Uber's media mandate.
Retention of a large, reported $800M international media account and regional remit changes affect major agency networks, media buying allocations, and regional agency market share; the cited Delivery Hero acquisition could further expand advertiser scale.
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Key Takeaways & Evidence Grounding
- Omnicom's media network PHD retained Uber's international media account, reported at $800 million.
- PHD's remit will be expanded to include Brazil in addition to North America, Europe, Middle East, Africa and Latin America.
- WPP Media competed in the pitch and its agency EssenceMediacom won Uber's media mandate in parts of APAC (including India, Japan and South Korea).
- The article states that Uber is acquiring the German competitor Delivery Hero.
- Delivery Hero operates brands including talabat (MENA), foodpanda (Asia) and Yemeksepeti (Turkey).
Connected Companies & Entities
6 Entities mapped“The ride-hailing and delivery group Uber held a pitch for its international media account....”
“Omnicom's media network PHD retained Uber's $800 million account and will expand the remit in Brazil....”
“According to media reports, Omnicom Media with its network PHD retains Uber's $800-million account and expands the Brazil remit....”
“The agency group WPP Media competed against Omnicom Media for the account....”
“In a regional APAC pitch, WPP's media agency EssenceMediacom secured Uber's media mandate in markets including India, Japan and South Korea....”
“The US company Uber is currently acquiring the German competitor Delivery Hero....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Omnicom Keeps Uber’s $800M Media Account
Omnicom Media has retained Uber’s estimated $800 million global media account and will continue overseeing media planning and buying across North America, Europe, the Middle East, Africa and Latin America, with PHD as the core agency. The renewed agreement expands Omnicom’s remit in Brazil and adds management of Uber’s sports marketing business. The competitive review took place during Q2 2026 with both Omnicom and WPP participating; WPP will continue to manage Uber’s media business across Asia-Pacific, where Uber spends roughly $136 million on ads annually, according to COMvergence data.
Omnicom Set to Win Adidas $512M Global Media Account
Omnicom Media Group is reported to be winning Adidas’ $512 million global media account after competing pitches from WPP and Publicis Groupe. The account was previously managed by WPP’s EssenceMediacom (Mediacom initially won it in 2018 before merging with Essence in 2023). Adidas’ media business will be led by Omnicom’s PHD agency, which counts Volkswagen, Google and 7‑Eleven among its clients. The report also notes PHD recently won the Media Grand Prix at Cannes Lions for an Uber Eats campaign. WPP, Publicis and Adidas did not comment, per the article.
Adidas Moves Global Media Account to Omnicom
Adidas has awarded its global media account to Omnicom following a competitive pitch. Omnicom’s PHD network will manage the account, replacing incumbent WPP Media; Publicis Media was also a finalist. Media analysts at COMvergence estimate the Adidas media budget at about $510 million. In Germany, EssenceMediacom has planned and bought the brand’s recent World Cup campaign and had held the local account for roughly a decade. Omnicom — whose subsidiary Lola USA also produced the World Cup campaign mentioned — gains a major global client, adding to its new-business momentum according to the article.
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