Observed Signal · Jul 21, 2026 · Partnership · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Agency Account Win Market: Omnicom Keeps Uber’s $800M Media Account
Omnicom Media has retained Uber’s estimated $800 million global media account and will continue overseeing media planning and buying across North America, Europe, the Middle East, Africa and Latin America, with PHD as the core agency. The renewed agreement expands Omnicom’s remit in Brazil and adds management of Uber’s sports marketing business. The competitive review took place during Q2 2026 with both Omnicom and WPP participating; WPP will continue to manage Uber’s media business across Asia-Pacific, where Uber spends roughly $136 million on ads annually, according to COMvergence data.
Large incumbent advertiser ($800M) retained by a major holding company; affects agency media relationships in multiple regions and expands remit in Brazil and sports marketing, but is not a platform policy or technical change.
Key Takeaways & Evidence Grounding
- Omnicom Media retained Uber’s global media account, valued at approximately $800 million.
- Omnicom Media will oversee media planning and buying for Uber in North America, Europe, the Middle East, Africa, and Latin America.
- PHD is named as the core agency supporting Omnicom Media on the Uber business.
- The renewed agreement expands Omnicom Media’s remit in Brazil and adds Uber’s sports marketing business to its scope.
- The pitch occurred during Q2 2026; WPP will continue to manage Uber’s media business in Asia-Pacific, where Uber spends about $136 million annually (per COMvergence).
Connected Companies & Entities
4 Entities mappedPHD
Media agency delivering planning, buying, analytics and commerce strategy.
“Omnicom Media confirmed it will continue to oversee media planning and buying for Uber across North America, Europe, the Middle East, Africa...”
Uber
Mobility, delivery, logistics and advertising platform with subscription layer.
“Rideshare giant Uber has retained Omnicom Media as its global agency of record in most major markets, according to a press release....”
WPP
Global marketing services group with agencies, media operations and AI software.
“The pitch took place throughout the second quarter of 2026, and both Omnicom and WPP participated....”
COMvergence
Global media agency benchmarking and market intelligence platform.
“WPP confirmed it will continue to manage Uber’s media business across Asia-Pacific, where it spends roughly $136 million on ads annually, pe...”
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