COMvergence

Omnicom Keeps Uber’s $800M Media Account

Omnicom Media has retained Uber’s estimated $800 million global media account and will continue overseeing media planning and buying across North America, Europe, the Middle East, Africa and Latin America, with PHD as the core agency. The renewed agreement expands Omnicom’s remit in Brazil and adds management of Uber’s sports marketing business. The competitive review took place during Q2 2026 with both Omnicom and WPP participating; WPP will continue to manage Uber’s media business across Asia-Pacific, where Uber spends roughly $136 million on ads annually, according to COMvergence data.

Zenith Retains Reckitt’s $400M U.S. Media Account

Publicis Media agency Zenith has retained Reckitt’s U.S. media business after a competitive pitch that concluded with a head-to-head against WPP Media. The U.S. account is reported at $400 million. Separately, WPP won Reckitt’s European media business in November 2025, managing media across 21 markets in an account estimated at $700 million by COMvergence. Zenith had been the incumbent in the U.K. as Reckitt moved to simplify its global media structure, according to Reckitt executives.

Adidas Moves Global Media Account to Omnicom

Adidas has awarded its global media account to Omnicom following a competitive pitch. Omnicom’s PHD network will manage the account, replacing incumbent WPP Media; Publicis Media was also a finalist. Media analysts at COMvergence estimate the Adidas media budget at about $510 million. In Germany, EssenceMediacom has planned and bought the brand’s recent World Cup campaign and had held the local account for roughly a decade. Omnicom — whose subsidiary Lola USA also produced the World Cup campaign mentioned — gains a major global client, adding to its new-business momentum according to the article.