Observed Signal · Oct 6, 2026 · Data Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
The Voice Hits Streaming Record, Babylon Berlin Strong
The AGF's program brand measurement data for calendar week 39 (September 21-27, 2026) shows that 'The Voice of Germany' reached a new streaming record of 511,000 unique viewers on Joyn, crossing the half-million mark for the first time since the metric was introduced in 2024. It was the strongest Joyn brand of the week. Meanwhile, ARD's 'Sportschau' led the overall streaming ranking with 1.767 million viewers, helped by the German national football team's match against Greece, closely followed by 'Babylon Berlin' with 1.75 million, which remained the most-watched fiction title. RTL's 'Oktagon MMA' also posted a streaming best outside the top 20. The data covers streaming on the providers' own platforms, excluding YouTube and social networks, and represents net reach, not average viewership.
Provides insights into streaming viewership trends for German media brands, relevant for advertisers and platforms but not a major industry shift.
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Key Takeaways & Evidence Grounding
- The Voice of Germany reached 511,000 streaming viewers on Joyn, a record for the brand and first time above 500,000.
- Sportschau led streaming rankings with 1.767 million viewers, followed by Babylon Berlin with 1.75 million.
- Babylon Berlin remained the most-watched fiction show, with a slight decrease of 143,000 viewers week-over-week.
- Oktagon MMA on RTL+ reached a streaming best of 462,000 viewers.
- Data from AGF Videoforschung covers week 39 (21-27 Sep 2026) for streaming on provider platforms, excluding YouTube and social media.
Connected Companies & Entities
8 Entities mapped“kamen online rund 511.000 Personen mit 'The Voice'-Inhalten auf Joyn in Kontakt...”
“Bei ProSiebenSat.1 darf man sich über einen neuen Wochen-Bestwert für die Nettoreichweite der Programm-Marke 'The Voice of Germany' freuen....”
“exakt gleichauf mit 'Love Island VIP' von RTLzwei...”
“auch RTL+ profitierte von der gestiegenen Aufmerksamkeit...”
“Ganz vorne rangiert diesmal allerdings ein Doppelpack der ARD....”
“knapp über der Millionen-Marke lagen zudem noch 'Neagley' bei Prime Video...”
“Quelle: AGF Videoforschung; AGF SCOPE 1.16...”
“VOD-Bestwerte außerhalb der Top 20 meldet RTL für 'Oktagon MMA'...”
Ontology Mapping & Concepts
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Babylon Berlin leads streaming ranking, Joyn's Villa loses momentum
In the second week of its run, the ARD series 'Babylon Berlin' significantly increased its streaming reach to 1.893 million weekly net viewers, leading the cross-provider ranking of all AGF-measured offers. The free-TV broadcast during the same week provided an additional attention boost. The US series 'Reacher' on Prime Video followed closely with 1.854 million. Meanwhile, the Sat.1 reality show 'Villa der Versuchung' on Joyn fell below the 500,000-viewer mark for the first time, reaching only 0.48 million weekly net reach. Other RTL reality formats like 'Sommerhaus der Stars' and 'Are You The One' performed well, while 'Love Island VIP' started slightly below last year's premiere. The data, provided by AGF Videoforschung for calendar week 38 (Sept 14-20, 2026), measures weekly net reach of program brands on streaming platforms, excluding YouTube and social media.
Reality Shows Reach Streaming Records in Germany
AGF Videoforschung data for calendar week 33 (10–16 August 2026) shows strong streaming reach for German and international program brands. Public broadcasters led the ranking: ARD’s Sportschau topped streaming with 2.744 million net reach, followed by ZDFheute (2.617M) and ZDF’s Sportstudio Live (2.477M). Among commercial content, Amazon/Prime Video’s Reacher reached 1.421 million, while RTL formats saw growth: Ex on the Beach reached 0.912M and Die Verräter 0.665M (665,000 viewers in the week). Joyn’s Villa der Versuchung and other shows are listed in the top 20. The figures use AGF’s “Programmmarke” streaming net reach reporting (AGF SCOPE 1.16) and cover reach on broadcasters’ own streaming platforms only (excludes YouTube and social networks).
Streaming Reach: 'Prominent getrennt' Hits Record
DWDL reports AGF Videoforschung streaming net-reach rankings for calendar week 19 (May 4–10, 2026). RTL+ saw strong performance from reality formats: RTLzwei's 'Kampf der Realitystars' reached 1.000 million weekly net viewers, while 'Prominent getrennt' rose by 226,000 to a new streaming best of 0.996 million. Amazon's 'The Boys' reached 1.084 million viewers, placing it ahead of ARD's 'Tatort' (1.034 million). News programming led the cross-provider chart with the 'Tagesschau' on top (1.642 million), followed by DAZN's Champions League (1.601 million) and RTL's 'ntv Nachrichten' (1.291 million). The data are from AGF SCOPE (version 1.15) for the period 04.05.2026–10.05.2026 and cover streaming-only net reach by program brand.
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