Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds StackAdapt Profile
State of Streaming's directory entry for StackAdapt describes the company as a programmatic, multi-channel Demand-Side Platform (DSP). StackAdapt is headquartered in Toronto, Canada, was founded in 2014, and offers buying across native, display, video, Connected TV (CTV) and audio. The profile notes the company's emphasis on AI-driven audience targeting and contextual intelligence and links to its website. The page is a publisher directory/profile entry with no additional coverage or dated news about the company.
Directory/company profile entry — informational but not new or industry-moving.
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Key Takeaways & Evidence Grounding
- StackAdapt is a Demand-Side Platform (DSP).
- Headquarters: Toronto, Canada.
- Founded in 2014.
- Provides programmatic, multi-channel buying for native, display, video, Connected TV (CTV) and audio.
- Known for AI-driven audience targeting and contextual intelligence.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
StackAdapt Pushes to Win Holdco Business
StackAdapt, a Canadian ad tech company, is pursuing aggressive growth in 2025, supported by $235 million in funding announced in February to expand its team and gain market share for its demand-side platform across North America and beyond. A core part of the strategy is to win business from major holding companies (holdcos), which manage multiple agency brands but involve many stakeholders and lack a single global mandate. StackAdapt executives Chris Keenan and Kim Marchan emphasize differentiating through vertical-focused solutions (B2B, healthcare, auto, and political) and in-house data capabilities, including brand lift studies and footfall measurement. The company highlights its approach of ingesting data at the signal level rather than via aggregated segments to enable granular insights and measurement. With agencies increasingly adopting outcomes-based remuneration, StackAdapt stresses flexibility, potential co-development with holdcos, and seamless integration into existing tech stacks as entry points for collaboration.
Adapt — Streaming App Profile
Adapt is listed as a streaming app in the State of Streaming company directory. The profile page links to the company's website (adapt.com) and references State of Streaming coverage including an article titled "Skybound's Blueprint for Adapted IP: The Eight-Day Gap" (Jun 2026). The page also promotes State of Streaming resources such as a free eBook, newsletter opt-in, and various editorial pieces about streaming and streaming advertising.
StackAdapt Integrates with IQVIA Digital Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand‑Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end platform built for healthcare marketers. The integration makes StackAdapt’s DSP available for activation directly within Media OS, while IQVIA Digital audiences (including custom HCP audiences and pre-built segments) remain accessible inside StackAdapt. The partnership aims to simplify healthcare campaign workflows, improve audience fidelity and measurement, and support multi-channel targeting across CTV, video, display, native and audio. Mike Novosel, Vice President, Strategic Partnerships at StackAdapt, is quoted about reducing onboarding complexity and improving media measurement visibility. The article was published June 19, 2026 by Business Wire on MarTech Series.
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