Observed Signal · Mar 3, 2025 · M&A - Completed · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Sprints Buys 50% Stake in willhaben, Valuing Marketplace at €500M
London-based investor Sprints has acquired Adevinta's 50% stake in willhaben, Austria's largest online marketplace for used goods, cars, and real estate. According to Bloomberg and other media, the deal values willhaben at approximately €500 million, with Sprints paying around €250 million for the stake. Styria Media Group, which owns Austrian media titles such as 'Die Presse' and 'Kleine Zeitung', remains the other 50% co-owner. Adevinta, once part of Norway's Schibsted and taken private by Blackstone and Permira in 2024 at a €12 billion valuation, is divesting assets and reportedly plans to list mobile.de by 2026. willhaben counts about 3.8 million unique monthly users in Austria. Sprints' portfolio includes Vinted and Backmarket, suggesting potential synergies for the Austrian marketplace.
Regional deal for Austria's largest classifieds marketplace; relevant to e-commerce and digital marketplaces but not industry-shifting for global AdTech.
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Key Takeaways & Evidence Grounding
- Sprints acquired Adevinta's 50% stake in Austrian online marketplace willhaben.
- The transaction values willhaben at about €500 million, with the stake worth roughly €250 million.
- Styria Media Group retains the remaining 50% ownership of willhaben.
- Adevinta was taken private in 2024 by Blackstone and Permira at a valuation of around €12 billion.
- willhaben reaches about 3.8 million unique users per month in Austria.
Connected Companies & Entities
10 Entities mapped“Austria's largest online marketplace for used goods, cars, real estate, and more....”
“Sprints acquired the shares of the online classifieds company Adevinta....”
“willhaben has a new co-owner alongside Styria ('Presse', 'Kleine Zeitung')....”
“Adevinta originated from the Norwegian media group Schibsted....”
“Adevinta was valued at about €12 billion by private equity giants Blackstone and Permira in 2024....”
“Adevinta was valued at about €12 billion by private equity giants Blackstone and Permira in 2024....”
“Vinted, a second-hand marketplace from Lithuania, is part of Sprints' portfolio....”
“Backmarket, the big refurbed competitor from France....”
“Sprints' portfolio includes the neobank Revolut....”
Ontology Mapping & Concepts
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