Observed Signal · Oct 7, 2026 · Product Launch · Source: DWDL · Impact: 3/5 · Sentiment: Positive
Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
The launch of a self-service Addressable TV tool for SMEs expands the ad tech market for CTV advertising in Germany, potentially increasing advertiser demand and accessibility. It reflects a trend of major broadcasters leveraging technology to target underserved segments.
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Key Takeaways & Evidence Grounding
- Seven.One Media launched the 'AdManager' self-service booking tool for SMEs in Germany to run addressable TV campaigns on connected TVs.
- The tool, developed by MFE Advertising, is an adapted version already used by MFE clients in Italy and Spain.
- Advertisers can book L-shaped SwitchIn formats with regional targeting and a real-time reporting dashboard.
- The launch follows an announcement by Seven.One CEO Nicola Lussana and is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms.
- The tool aims to lower the entry barrier for smaller businesses to advertise on the big screen.
Connected Companies & Entities
6 Entities mapped“Durch den ProSiebenSat.1 AdManager können die Kunden TV-Werbung künftig einfacher planen....”
“ProSiebenSat.1 importiert damit das nächste Werbeprodukt der neuen Konzernmutter....”
“Auch beim RTL-Vermarkter Ad Alliance sieht man in diesem Kundensegment noch ein erhebliches Wachstumspotenzial....”
“Wie etwa das Start-up onescreen......”
“The article mentions Crossvertise as having introduced a similar self-service CTV offering....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Crossvertise Launches Self-Service Addressable TV Planner
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
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The Voice Hits Streaming Record, Babylon Berlin Strong
The AGF's program brand measurement data for calendar week 39 (September 21-27, 2026) shows that 'The Voice of Germany' reached a new streaming record of 511,000 unique viewers on Joyn, crossing the half-million mark for the first time since the metric was introduced in 2024. It was the strongest Joyn brand of the week. Meanwhile, ARD's 'Sportschau' led the overall streaming ranking with 1.767 million viewers, helped by the German national football team's match against Greece, closely followed by 'Babylon Berlin' with 1.75 million, which remained the most-watched fiction title. RTL's 'Oktagon MMA' also posted a streaming best outside the top 20. The data covers streaming on the providers' own platforms, excluding YouTube and social networks, and represents net reach, not average viewership.
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