Observed Signal · Oct 1, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Crossvertise Launches Self-Service Addressable TV Planner
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
This news is relevant to AdTech as it introduces a self-service tool for Addressable TV, expanding access to CTV advertising for SMEs. However, it is not industry-shifting and focuses on a specific company's product launch.
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Key Takeaways & Evidence Grounding
- Crossvertise launches a new self-service Addressable TV planner for SMEs.
- The planner allows campaign planning from €5,000 budget.
- The tool uses the SwitchIn XXL banner format based on HbbTV.
- 25.4 million German households have HbbTV-enabled devices (60% of TV households).
- Crossvertise is part of Die Schlütersche Mediengruppe since mid-2025.
Connected Companies & Entities
2 Entities mapped“Der Münchner Media-Dienstleister Crossvertise will Addressable TV für kleinere und mittlere Unternehmen leichter zugänglich machen....”
“Das 2011 gegründete Unternehmen mit Sitz in München, das seit Mitte vergangenen Jahres zur Mediengruppe Die Schlütersche gehört...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte
MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.
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