crossvertise

The business model combines an ad booking marketplace, media agency services and white-label SaaS. The marketplace aggregates offline and online advertising inventory across multiple channels and simplifies planning and booking for advertisers and agencies. This creates value by centralising fragmented media options, standardising price and availability information, and enabling self-service campaign planning.

On top of this, a managed-service media agency brand uses the same data and tools to design and execute campaigns for clients who prefer outsourced planning and buying. A white-label software product packages the booking technology as SaaS for publishers, retailers and marketing organisations that want to run their own branded advertising portals. Value is created by reducing transaction friction in media buying, giving SMEs access to channels normally handled by specialist agencies, and allowing media owners and retailers to commercialise their own inventory through branded booking environments.

Crossvertise is a Germany-based advertising technology company offering an online marketplace, media agency services and white-label booking software for cross-media advertising. Its core platform enables advertisers and agencies to search, compare, plan and book out-of-home, print, radio, cinema, TV, online, digital out-of-home and connected TV inventory in one interface, with additional tools for digital out-of-home and retail media planning.

The company monetises through booking fees on marketplace transactions (primarily from agencies), media-planning and buying fees via its agency brand, and SaaS licensing and implementation fees for white-label deployments used by publishers, retailers and other organisations. Its customers are businesses buying advertising: small and medium enterprises, brands, media agencies, publishers and retail groups, primarily in German-speaking markets. It is majority-owned by Schlütersche Mediengruppe.