Publisher Alliances & Premium Exchanges · AdTech Vendor · Agency & Consultancy
crossvertise
German cross-media advertising booking platform with managed planning services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- crossvertise GmbH
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Germany
- Company size
- 10–49
- Market cluster / sector
- Publisher Alliances & Premium Exchanges
- Market role
- AdTech Vendor · Agency & Consultancy
- Official website
- crossvertise.com
What crossvertise does
crossvertise aggregates advertising inventory and planning data from multiple media channels into a proprietary booking environment. It creates value by reducing fragmentation in the German media market, allowing buyers to compare pricing and reach, plan campaigns and execute bookings in one workflow. Around this platform, the company layers advisory, campaign execution and offline fulfilment services for customers that need either hands-on support or custom local activation infrastructure.
Category differentiation
crossvertise is not a single-channel DSP or a media owner; it is a cross-media booking and planning platform with related advisory services focused on Germany. It should also be distinguished from pure agencies because it operates proprietary self-service booking software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
crossvertise is a German advertising technology and media services company operating a self-service platform for comparing, planning and booking advertising across multiple channels. Its core proposition is unified access to German media inventory spanning digital and traditional channels such as web, TV, radio, print, cinema and digital out-of-home, with transparent pricing and reach data. The company serves advertisers, agencies and marketing teams that want cross-media campaign planning and booking through a single interface. The business generates revenue through a mix of platform-based media transactions and service income. In addition to its core marketplace, crossvertise offers managed consulting and campaign support through crossadvise, white-label local activation software through adbase, and offline execution services such as flyer and prospect distribution. This makes it a hybrid of adtech platform, booking marketplace and media planning service provider, with a clear geographic concentration in Germany.
Company news briefing
Briefing updated:
Crossvertise has launched an intelligent self-service planner for Addressable TV campaigns designed to enable small and medium-sized enterprises to plan and book regional HbbTV campaigns. Alongside this accessible television media solution, the company continues its evaluation of conversational AI monetisation and ChatGPT advertising through dedicated industry webinars. Supported by refined sales leadership, crossvertise balances emerging AI-driven advertising channels with automated local television options.
Business model & monetisation
crossvertise uses a hybrid monetisation model. Core revenue comes from media transactions placed through its booking marketplace, including commissions, mark-ups or take-rates on booked inventory. It also earns SaaS-style revenue from platform access and white-label booking environments, plus service fees for advisory, planning, execution and print distribution projects. Pricing is campaign-based and variable by channel, media spend and service scope, with transparent media pricing shown on-platform and additional fees charged for managed support.
- Media booking transactions via the marketplace
- Percentage Take-Rate
- White-label and platform access
- Software Subscription
- Managed media consulting and campaign support
- Service Fee
- Print distribution and offline execution services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic Stack & IAB Governance
Observed registry records, IAB TCF v2.2 declarations, and indexed supply paths for crossvertise.
Observed registration in the IAB Europe Global Vendor List (GVL) for crossvertise.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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Independent ad server and self-service ad sales platform.
AdTech stack for DOOH, OOH, radio and print publishers.
Retail adtech platform for store-visit campaigns and creative automation.
Cross-channel programmatic buying platform for advertisers and agencies.
German media sales and managed digital campaign operator.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Crossvertise Launches Self-Service Addressable TV Planner
Product Launch · Recorded impact score: 2/5
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
- Crossvertise launches a new self-service Addressable TV planner for SMEs.
- The planner allows campaign planning from €5,000 budget.
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Questions about crossvertise
What is crossvertise?
crossvertise is a German platform for comparing, planning and booking advertising across multiple media channels, supported by related consulting and execution services.
Who uses crossvertise?
Its customers are advertisers, agencies, marketing teams, enterprise brands, franchise networks and local businesses that buy media or need campaign support.
How does crossvertise make money?
It earns revenue from media transactions booked through its platform, software-style platform access and white-label fees, plus managed consulting and execution services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
1 publicly documented primary sources and citations linked across the market graph.
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