crossvertise

crossvertise aggregates advertising inventory and planning data from multiple media channels into a proprietary booking environment. It creates value by reducing fragmentation in the German media market, allowing buyers to compare pricing and reach, plan campaigns and execute bookings in one workflow. Around this platform, the company layers advisory, campaign execution and offline fulfilment services for customers that need either hands-on support or custom local activation infrastructure.

crossvertise is a German advertising technology and media services company operating a self-service platform for comparing, planning and booking advertising across multiple channels. Its core proposition is unified access to German media inventory spanning digital and traditional channels such as web, TV, radio, print, cinema and digital out-of-home, with transparent pricing and reach data. The company serves advertisers, agencies and marketing teams that want cross-media campaign planning and booking through a single interface.

The business generates revenue through a mix of platform-based media transactions and service income. In addition to its core marketplace, crossvertise offers managed consulting and campaign support through crossadvise, white-label local activation software through adbase, and offline execution services such as flyer and prospect distribution. This makes it a hybrid of adtech platform, booking marketplace and media planning service provider, with a clear geographic concentration in Germany.