crossvertise

Companies See Opportunity for Ads in AI Chat

A t3n interview (published 2026-07-07) with Maximilian Balbach, Co-CEO of media service provider Crossvertise, discusses the growing commercial opportunity to place advertising inside AI chat interfaces such as ChatGPT. Balbach says monetization will require suitable ad formats, user acceptance, and advertisers' willingness to invest, while AI providers must balance revenue needs against potential trust risks. The article is a paid "Plus" piece on t3n and positions advertising in conversational AI as an emerging channel that needs careful format and trust design.

Wie Finanzmarken heute Reichweite schaffen: 5 Kampagnen aus der Praxis

Jede Finanzmarke kommuniziert anders. Genau das macht den Blick auf deren Werbekampagnen so spannend. Wir stellen 5 Kampagnen aus der Praxis vor.

Black Friday 2023: Numbers, Insights, Forecasts

OnlineMarketing.de analyzes Black Friday and Cyber Monday 2023, citing Handelsverband Deutschland’s forecast of 5.7 billion euros in combined sales, up about 22% from 2022. Cisco AppDynamics data suggests online shopping remains dominant for the holidays, with roughly half of Germans planning online purchases and around 20% aiming to buy more online on the two days. The piece stresses a seamless digital experience, noting that slow loading times and errors drive shoppers back to physical stores. Experts advise thorough pre‑planning, inventory checks, and multi‑channel traffic analysis, with AI-fueled personalized offers gaining traction. Optimizely’s David Carlile highlights rising mobile commerce (69% of activity) and declining desktop share (to ~27.5%). Inflation is expected to spur discounts, while topics like influencer marketing, privacy, and sustainability—such as attention‑optimized campaigns and Green Friday—are positioned as key considerations for brands.