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COMPANY

Schlütersche Mediengruppe

Schlütersche Mediengruppe is a german B2B publisher combining trade media, directories and marketing SaaS.

Analyst Perspective

Schlütersche Mediengruppe is a German B2B publisher and media owner with a portfolio spanning specialist trade media, directories, digital publishing properties and marketing-related services. Its sector focus appears concentrated in professional verticals such as crafts, construction and veterinary, where it monetises audience access through advertising, listings, media packages and related service offerings. Beyond publishing, the group has expanded into software and managed services via products such as COCO, an all-in-one marketing platform for SMEs, plus marketing and recruiting services. This creates a hybrid model in which the company sells both audience access and business tools to SMEs and professional advertisers, generating revenue from subscriptions, service fees, listing fees and advertising sales.

Analyst Signal Briefing

Updated: 2 Jul 2026

Schlütersche Mediengruppe has restructured its leadership team, appointing Roksana Leonetti to lead the specialist media division with a mandate to drive digital reach and sustainable growth. This transition is supported by a refined sales structure at majority-owned subsidiary crossvertise, following the appointment of new sales leadership. These developments, alongside an emphasis on AI-driven local marketing solutions, underscore a strategic prioritisation of digital transformation and integrated sales development across the group’s portfolio.

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Key insights about Schlütersche Mediengruppe

Subsidiaries

Schlütersche Mediengruppe operates a network including crossvertise.

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Similar Companies

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Acquisitions

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Category Differentiation

This is a German B2B media group and SME marketing software provider, not merely a single magazine title or a pure agency. It should also be distinguished from Heise, which is a shareholder in one group company rather than the operating brand itself.

Schlütersche Mediengruppe: About

The company operates a hybrid B2B media-and-software model. It builds and aggregates specialist professional audiences through trade publications, digital portals and directories, then monetises those audiences via advertising inventory, listings and media packages. In parallel, it sells subscription software and managed marketing services to SMEs and sector-specific businesses that want to improve digital visibility, lead generation and recruitment. Value is created by combining owned media reach, vertical expertise and workflow tools into bundled commercial offers.

How Schlütersche Mediengruppe Works & Monetises

Business model analysis and core revenue streams

Schlütersche uses a mixed monetisation model. COCO and COCO Handwerk are sold on a SaaS basis with setup fees and recurring subscriptions. Marketing and recruiting offers are monetised through managed service contracts, project fees or retainers. Its publisher and directory assets generate advertising revenue, listing fees and bundled print-plus-digital media sales. The group also appears positioned to upsell software, media and services together to the same SME customer base.

Revenue Channels

Advertising and media packages across trade portals and publicationsAd-supported media sales
Marketing SaaS subscriptions for COCO productsSoftware Subscription
Managed marketing servicesService Fee
Recruiting servicesService Fee
Directory listing feesListing and advertising fees

Products & Services in Categories

Verified structural categorizations from the graph

Schlütersche Mediengruppe: Key Subsidiaries & Acquisitions

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Recent Signals (Schlütersche Mediengruppe)

Schlütersche MediengruppeJun 18, 2026

Schlütersche Verlagsgesellschaft mbH & Co. KG

© 2026 Schlütersche Verlagsgesellschaft mbH & Co. KG

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Schlütersche MediengruppeMay 21, 2026

Roksana Leonetti übernimmt Verantwortung für Fachmedienbereich der Schlüterschen Mediengruppe

Das Fachmediengeschäft soll mit klarem Fokus auf digitale Reichweite, neue Angebote und nachhaltiges Wachstum weiterentwickelt werden.

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Schlütersche MediengruppeMay 16, 2026

Management Changes at Schlütersche Mediengruppe

The current version of the webpage lists the management team, including Ansgar Heise, Caroline von der Groeben, Roksana Leonetti, and Christian Gland-Altenberend, indicating a structured leadership team.

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Schlütersche Mediengruppe: Frequently Asked Questions

What is Schlütersche Mediengruppe?

Schlütersche Mediengruppe is a German B2B publisher and media owner that also sells marketing software, directories and managed services to SMEs and professional sectors.

Who uses Schlütersche Mediengruppe?

Its paying customers are mainly SMEs, local businesses, trade firms, recruiters, advertisers and suppliers that want visibility, leads or access to niche professional audiences.

How does Schlütersche Mediengruppe make money?

It makes money through advertising, directory listings, media packages, SaaS subscriptions for COCO, and managed marketing and recruiting service fees.

Company Facts

Founded
1747
Headquarters
Hans-Böckler-Allee 7, 30173 Hannover
Core Segment
Publisher & Media Owner
Company Size
201–500
Official Link
schluetersche.de