Schlütersche Mediengruppe
German B2B publisher combining trade media, directories and marketing SaaS.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Schlütersche Verlagsgesellschaft mbH & Co. KG
- Entity type
- COMPANY
- Founded
- 1747
- Headquarters
- Hans-Böckler-Allee 7, 30173 Hannover
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- schluetersche.de
What Schlütersche Mediengruppe does
The company operates a hybrid B2B media-and-software model. It builds and aggregates specialist professional audiences through trade publications, digital portals and directories, then monetises those audiences via advertising inventory, listings and media packages. In parallel, it sells subscription software and managed marketing services to SMEs and sector-specific businesses that want to improve digital visibility, lead generation and recruitment. Value is created by combining owned media reach, vertical expertise and workflow tools into bundled commercial offers.
Category differentiation
This is a German B2B media group and SME marketing software provider, not merely a single magazine title or a pure agency. It should also be distinguished from Heise, which is a shareholder in one group company rather than the operating brand itself.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Schlütersche Mediengruppe is a German B2B publisher and media owner with a portfolio spanning specialist trade media, directories, digital publishing properties and marketing-related services. Its sector focus appears concentrated in professional verticals such as crafts, construction and veterinary, where it monetises audience access through advertising, listings, media packages and related service offerings. Beyond publishing, the group has expanded into software and managed services via products such as COCO, an all-in-one marketing platform for SMEs, plus marketing and recruiting services. This creates a hybrid model in which the company sells both audience access and business tools to SMEs and professional advertisers, generating revenue from subscriptions, service fees, listing fees and advertising sales.
Company news briefing
Briefing updated:
Schlütersche Mediengruppe has restructured its leadership team, appointing Roksana Leonetti to lead the specialist media division with a mandate to drive digital reach and sustainable growth. This transition is supported by a refined sales structure at majority-owned subsidiary crossvertise, following the appointment of new sales leadership. These developments, alongside an emphasis on AI-driven local marketing solutions, underscore a strategic prioritisation of digital transformation and integrated sales development across the group’s portfolio.
Business model & monetisation
Schlütersche uses a mixed monetisation model. COCO and COCO Handwerk are sold on a SaaS basis with setup fees and recurring subscriptions. Marketing and recruiting offers are monetised through managed service contracts, project fees or retainers. Its publisher and directory assets generate advertising revenue, listing fees and bundled print-plus-digital media sales. The group also appears positioned to upsell software, media and services together to the same SME customer base.
- Advertising and media packages across trade portals and publications
- Ad-supported media sales
- Marketing SaaS subscriptions for COCO products
- Software Subscription
- Managed marketing services
- Service Fee
- Recruiting services
- Service Fee
- Directory listing fees
- Listing and advertising fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Ad Format
Subsidiaries & acquisitions
- crossvertise
German cross-media advertising booking platform with managed planning services.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Crossvertise Launches Self-Service Addressable TV Planner
Product Launch · Recorded impact score: 2/5
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
- Crossvertise launches a new self-service Addressable TV planner for SMEs.
- The planner allows campaign planning from €5,000 budget.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Software Engineer(Mid-Level) | IT & Produkt | Hannover | |
| Redakteur im Bereich Tiermedizin(Mid-Level) | Content & Redaktion | Hannover | |
| Sales Manager im Außendienst - Bielefeld(Mid-Level) | Sales & Marketing | Bielefeld | |
| Sales Manager im Außendienst - Freiburg im Breisgau(Mid-Level) | Sales & Marketing | Freiburg | |
| Sales Manager im Außendienst - Leipzig/Halle(Mid-Level) | Sales & Marketing | Leipzig, Halle |
Explore company relationships
Questions about Schlütersche Mediengruppe
What is Schlütersche Mediengruppe?
Schlütersche Mediengruppe is a German B2B publisher and media owner that also sells marketing software, directories and managed services to SMEs and professional sectors.
Who uses Schlütersche Mediengruppe?
Its paying customers are mainly SMEs, local businesses, trade firms, recruiters, advertisers and suppliers that want visibility, leads or access to niche professional audiences.
How does Schlütersche Mediengruppe make money?
It makes money through advertising, directory listings, media packages, SaaS subscriptions for COCO, and managed marketing and recruiting service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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