AdForum
Advertising industry publisher, directory and creative archive platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MAYDREAM, INC.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- 118 East 28th St., Suite 501, New York, NY (as listed on company profile)
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- adforum.com
What AdForum does
AdForum operates a vertical B2B media and information marketplace for the advertising industry. It attracts a specialised professional audience through editorial content, creative archives and searchable directories, then monetises that attention and data through paid visibility products, premium access subscriptions, memberships and direct advertising sales. The model creates value by concentrating industry information, creative references and partner discovery tools in one workflow-oriented destination.
Category differentiation
AdForum is not a DSP, SSP or general adtech platform for buying media. It is a specialist B2B publisher and industry information platform for advertising professionals, with attached listings, archives and media sales.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdForum is a B2B digital publishing and industry information platform focused on the advertising sector. It combines editorial coverage, agency and consultant directories, a searchable archive of creative work, profile products, recruitment listings and advertising inventory into a single destination for marketing professionals, agencies, consultants and recruiters. The company makes money through a hybrid model: direct media sales and sponsorships sold against its specialist audience, subscriptions to premium archive and research-style products, paid directory and profile listings, membership products and paid job postings. Its customers are businesses and professionals operating inside the advertising ecosystem rather than mass-market consumers.
Company news briefing
Briefing updated:
AdForum has updated its executive structure, appointing Philippe Paget as Global CEO and establishing a new core leadership team. Key appointments include Josep Ma. Serra as CTO, Maud Largeaud as Chief Content & Information Officer, and Carol Mason as Managing Director. These changes formalise the company’s internal governance across its technology and content operations.
Business model & monetisation
AdForum uses a hybrid monetisation strategy combining SaaS-like subscription access and media monetisation. Revenue comes from subscription fees for premium archive and research access, tiered paid listings for company and talent profiles, membership fees for consultant community products, paid recruitment listings and direct-sale advertising or sponsorship packages sold to brands and agencies. Pricing is a mix of tiered subscriptions and customised commercial packages.
- Premium archive and research access
- Software Subscription
- Paid company and talent profiles
- Software Subscription
- Advertising inventory and sponsorships
- Service Fee
- Job postings and recruitment listings
- Service Fee
- Consultant memberships
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AdForum renames 'Digital' category to 'Marketing Innovation'
Recorded impact score: 5/5
The navigation menu now lists 'Marketing Innovation' instead of 'Digital'.
Explore company relationships
Questions about AdForum
What is AdForum?
AdForum is a B2B digital publisher and industry information platform focused on the advertising sector, combining editorial, directories, creative archives and paid visibility products.
Who uses AdForum?
It is used by agencies, brand marketers, media buyers, consultants, recruiters, production companies and some individual creative professionals.
How does AdForum make money?
It earns revenue from subscriptions, paid profiles and listings, memberships, job postings, and direct advertising and sponsorship sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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