MediaPost
B2B media publisher and events company for marketing professionals.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MediaPost Inc.
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- mediapost.com
What MediaPost does
MediaPost runs a specialised B2B media model built around audience aggregation and monetisation. It creates editorial content and newsletters for advertising, media and marketing professionals, then monetises that audience via direct ad sales and sponsorships. It extends the same audience into paid and sponsored conferences, and layers on subscription research products for professionals who need deeper market intelligence. Free membership supports retention, audience data capture and repeat engagement across content and events.
Category differentiation
MediaPost is a trade publisher and events business for media and marketing professionals, not a demand-side platform, ad network or consumer social platform. It sells access to a professional audience through content, newsletters, events and sponsorships.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MediaPost Inc. is a US-based B2B publishing and events company serving advertising, media and marketing professionals. It operates MediaPost.com, a portfolio of 50+ industry-focused newsletters and blogs, a premium research offering, and more than 30 conferences and events held across the United States and Europe. Its core role is to aggregate a professional audience around trade journalism, specialist analysis, newsletters and in-person industry convening. The company generates revenue through direct advertising sales, newsletter and event sponsorships, conference ticket sales, brand partnerships and premium research subscriptions. Its customers are advertisers, agencies, brand marketers, adtech and media professionals seeking industry intelligence, audience reach and networking access. MediaPost uses a free membership layer to increase qualified audience engagement, which strengthens the commercial value of its publishing and event inventory.
Business model & monetisation
MediaPost monetises through a diversified B2B media mix. The primary stream is ad-supported publishing, including direct sales of display, video and native advertising across MediaPost.com and its newsletters. A second major stream is event revenue from sponsorships, ticket sales and brand partnerships tied to its conference portfolio. A smaller but distinct stream comes from premium subscription access to research, studies and case libraries. Its free membership product is an audience-growth mechanism rather than a direct revenue line.
- Advertising placements across publications and newsletters
- Ad-Supported
- Event sponsorships and brand partnerships
- Service Fee
- Conference ticket sales
- Service Fee
- Premium research subscriptions
- Content Subscription
- Free membership audience growth
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
GumGum expands into CTV with three new formats
Connected TV (CTV) & OTT · Recorded impact score: 3/5
Ad-tech company GumGum has launched three new Connected TV (CTV) creative formats — Recast, Surround and Sidecar — designed to adapt existing video and social assets for streaming environments without requiring new productions. Recast converts vertical/social-first videos into 16:9 CTV creatives; Surround adds branded visual space around the video (enabling interactive or shoppable experiences); Sidecar places supplementary brand or product information alongside a central video. GumGum says the formats are now available globally, with recent rollouts including Japan, Germany, the Netherlands, Belgium and France. The move complements GumGum's existing CTV inventory (standard video, In-Video formats and Pause Ads) and ties into its contextual-targeting strategy and prior MRC accreditation work discussed in US trade press.
- GumGum announced three new CTV/online video formats: Recast, Surround and Sidecar.
- The formats are designed to adapt existing video/social assets for streaming without producing new commercials.
IAB Tech Lab Proposes SupplyChain v1.1 for schain
Supply Path Optimization / Programmatic Infrastructure · Recorded impact score: 4/5
The IAB Tech Lab has proposed Supplychain v1.1, an extension to the OpenRTB Supplychain (schain) object, to make technical hops in programmatic bid requests more visible. The draft adds a new version marker and a flag (hp=0) to indicate actors that take technical responsibility for a bid request without participating in the payment flow (examples: Prebid, ad servers, SSAI platforms, SDKs, wrappers). The proposal is in public comment until 21 August 2026. The change aims to shift supply-path-optimization (SPO) away from simplistic node-counting toward transparency, accountability and bid-quality analysis, but adoption depends on coordinated implementation and consistent, machine-readable data across SSPs, DSPs, publishers and ad infrastructure vendors.
- IAB Tech Lab proposed Supplychain v1.1 as an extension to the OpenRTB Supplychain (schain) object.
- The public commenting period for the proposal is open until 21 August 2026.
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Questions about MediaPost
What is MediaPost?
MediaPost is a B2B publishing and conference company serving media, marketing and advertising professionals through journalism, newsletters, research and events.
Who uses MediaPost?
Its audience includes brand marketers, agency teams, media planners, adtech professionals, analysts and researchers, while advertisers and sponsors buy access to that audience.
How does MediaPost make money?
It earns revenue from advertising and sponsorship sales, conference sponsorships, event ticket sales and premium research subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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