Observed Signal · Apr 20, 2023 · Podcast Interview · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Recorded Future CMO on Headless CMS, DXPs, and Brand Newsrooms
Tom Wentworth, Chief Marketing Officer of cybersecurity firm Recorded Future, joins CMSWire's CX Decoded podcast Season 2 premiere to discuss marketing technology leadership, CMS evolution, and his company's pivot during COVID-19. Wentworth recounts how Recorded Future replaced 30% of event-driven pipeline with digital initiatives, including launching The Record, a cyber news outlet staffed by professional journalists that now attracts hundreds of thousands of monthly visitors. He also announces Recorded Future's planned migration from WordPress on Pantheon to a headless architecture using Strapi CMS and a React front end, citing security and speed as primary drivers. The interview offers candid opinions on the CMS market: digital experience platforms 'do not exist' as genuine technologies, developers rather than marketers will determine future CMS winners, and low-code is the future while 'no-code' is a myth.
Candid interview with a senior MarTech/cybersecurity CMO covering CMS and DXP market dynamics, headless architecture adoption, and an innovative brand-owned newsroom strategy; informative for the industry but not an industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Tom Wentworth is Chief Marketing Officer at Recorded Future, a cybersecurity intelligence firm, after nearly two decades in the CMS industry at Interwoven and Acquia.
- Recorded Future launched The Record, a cyber news property employing professional journalists, during COVID-19; it attracts hundreds of thousands of monthly users and its newsletter has about 15,000 subscribers.
- Wentworth announced Recorded Future is migrating from a WordPress/Pantheon setup to a headless architecture using Strapi CMS with a React front end, citing security and speed as the main drivers.
- Wentworth stated that digital experience platforms (DXPs) 'do not exist' as a real technology category, calling the concept a marketing term.
- Tom Wentworth serves on the board of CMS vendor dotCMS.
Connected Companies & Entities
11 Entities mapped“and more recently at Acquia....”
“we're going to use a platform called Strapi as our CMS, a sort of very new fancy headless back end....”
“we put Cloudflare in front of it...”
“I'll pick on Sitecore for a minute....”
“Let's say I want to buy a tool like Drift...”
“Tony Byrne of Real Story Group would probably give me a virtual pat on the back...”
“I can actually remember the first Forrester Wave for digital experience platforms...”
“we recently wrote an article about a Twitch source code being leaked on 4chan...”
“The model we use is Bloomberg....”
“the only vendor that's maybe a little bit ahead is Adobe...”
“why Contentful is doing incredibly well right now...”
Ontology Mapping & Concepts
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