The Real Story Group
Independent buyer-side MarTech research, benchmarking and technology-selection advisory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Real Story Group
- Entity type
- BUSINESS_UNIT
- Founded
- 2001
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- realstorygroup.com
What The Real Story Group does
The company converts proprietary vendor research and practitioner expertise into subscription-led decision support for enterprise software buyers. Annual memberships package vendor evaluations, analyst access, custom research, peer networking, RealQuadrant shortlisting and RealScore benchmarking. Fixed-price consulting engagements monetise higher-touch work such as stack assessments, roadmaps, RFP development, vendor selection, testing and negotiation support.
Category differentiation
The Real Story Group is a buyer-side enterprise technology research and advisory business, not a MarTech software vendor or a vendor-sponsored analyst marketplace. It is distinct from CMSWire, which is a related media and events brand rather than its core research-membership offer.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The Real Story Group is the buyer-side research and advisory business of CMSWorks, Inc. It evaluates enterprise MarTech and digital-technology vendors, advises technology buyers on stack strategy and software selection, and provides benchmarking tools for digital and customer-experience capabilities. Its core offer combines analyst research, vendor evaluations, decision-support products, peer benchmarking and fixed-price consulting. Enterprise MarTech, digital, customer-experience, architecture and procurement leaders buy annual corporate memberships, research subscriptions and advisory engagements. The business generates recurring revenue from memberships and technology-market research, supplemented by fixed-price stack assessments, selection support, RFP work, vendor testing and contract-negotiation guidance.
Business model & monetisation
Real Story Group sells annual research subscriptions and corporate memberships, with published membership pricing starting at $45,000 per year. It also sells fixed-price consulting engagements. Research for individual technology markets starts at $6,200 per year, while Omnichannel Stack Advisory is priced from $35,000 per year. RealQuadrant and RealScore are primarily bundled into subscription and membership packages rather than sold as mass-market standalone software.
- Corporate memberships
- Annual subscription and advisory retainer, starting at $45,000/year
- Technology-market research subscriptions
- Annual content subscription, starting at $6,200/year
- Fixed-price consulting
- Project-based advisory and technology-selection fees
- Omnichannel Stack Advisory
- Annual advisory subscription, starting at $35,000/year
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about The Real Story Group
What is The Real Story Group?
The Real Story Group is a buyer-side enterprise technology research and advisory business offering vendor evaluations, decision tools, benchmarking and consulting.
Who uses The Real Story Group?
Enterprise MarTech, digital, customer-experience, technology, architecture and procurement leaders use its research and advisory services.
How does The Real Story Group make money?
It earns revenue from annual research subscriptions, corporate memberships and fixed-price consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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