Omdia
Technology market intelligence, research subscriptions and strategic advisory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Omdia
- Entity type
- BUSINESS_UNIT
- Headquarters
- United Kingdom
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- omdia.tech.informa.com
What Omdia does
Omdia converts analyst research, market datasets, forecasts and vendor evaluation methodologies into subscription-led intelligence products. It extends the value of these assets through direct analyst access and managed professional services, including strategic consulting, custom research, commercial validation and go-to-market advisory. This model monetises both recurring enterprise access and higher-value project engagements.
Category differentiation
Omdia is a B2B technology research and advisory business unit, not a technology vendor, telecoms operator or consumer media platform. It sells intelligence and professional services rather than operating advertising inventory or a self-serve ad-buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Omdia is the technology research, market-intelligence and advisory business unit of Informa TechTarget, Inc. It provides proprietary research, market data, forecasts, vendor assessments, analyst access, strategic consulting and go-to-market advisory across IT, telecommunications, media and connected-technology markets. Its customers are technology vendors, service providers, enterprise technology buyers, procurement teams and investors. Omdia generates revenue primarily from recurring subscriptions to research and data products, supplemented by paid consulting, custom research, technology validation, vendor-selection support and go-to-market engagements.
Company news briefing
Briefing updated:
Omdia research has been widely cited across recent industry developments, notably reporting that 73% of Chinese game developers view AI as vital to production pipelines. Additionally, Omdia market projections highlight the booming micro-drama sector, estimating a global revenue of $14 billion in 2026 with roughly $1.5 billion generated in the U.S. market. The firm's analysis also tracks hardware supply chains, identifying Rockchip as a key player in edge AI.
Business model & monetisation
Omdia monetises recurring subscriptions to Intelligence Services, Market Trackers, Viewpoint Services, Spotlight Services and research reports. It sells additional project-based consulting, custom research, go-to-market advisory, technical and economic validation, vendor-selection analysis and custom content. Ask An Analyst is included with relevant subscription packages rather than sold as a standalone consumer service.
- Research and data subscriptions
- Content Subscription
- Strategic consulting and custom research
- Service Fee
- Go-to-market advisory and commercial validation
- Service Fee
- Vendor-selection engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Milestone Systems Tops EMEA Video Management Software Market
Market Leadership · Recorded impact score: 2/5
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026
Consumer Electronics · Recorded impact score: 2/5
Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.
- Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
- The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
Hisense Extends UEFA Partnership as Official EURO 2028 Partner
Partnership · Recorded impact score: 1/5
Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship sponsorship. The company has been involved in football since UEFA EURO 2016 and also sponsored FIFA World Cups in 2018, 2022, and 2026. Catherine Fang, Vice President of Hisense Group, highlighted the evolution from brand sponsorship to technology partner for UEFA screens. UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm for the continued collaboration. At IFA 2026, Hisense will feature a UEFA EURO 2028 activation zone with interactive football challenges.
- Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028.
- This is Hisense's fourth consecutive UEFA European Championship sponsorship.
Hollywood Stars Bet on Microdrama Apps
Video Streaming Platform · Recorded impact score: 3/5
Major Hollywood actors and celebrities are increasingly participating in mobile-first "microdrama" apps — short, scripted vertical series optimized for phones. The format, which grew in China and is gaining traction internationally, is projected by Omdia to drive about $1.5 billion in U.S. revenue this year. Examples include James Franco headlining an exclusive Shortical series produced under a new SAG-AFTRA verticals agreement, Issa Rae’s Hoorae Media partnering with TikTok’s PineDrama for the breakout thriller "Screen Time," Taye Diggs launching the Microhouse Films platform and starring in a CandyJar series, and Kim Kardashian investing in GammaTime. The moves reflect studios and talent testing faster, lower-cost mobile formats and create new opportunities for platform growth and monetization.
- Omdia estimates U.S. microdrama revenue will reach $1.5 billion in 2026.
- TikTok launched a microdrama app called PineDrama earlier in 2026.
AWS: AI Powers Game Studios' Production Engines
Large Language Models (LLM) & AI · Recorded impact score: 4/5
Amazon Web Services (AWS) explains how AI is being operationalised across game studio pipelines, shifting industry focus from adoption to scalable implementation. Omdia research cited in the piece reports 73% of Chinese developers view AI as vital, and AWS states most studios are deploying AI in production. The article argues monolithic models are rarely effective for end-to-end workflows; instead, specialised multi-agent architectures and an Agent Communication Protocol (ACP) enable domain-specific agents to collaborate within bounded contexts. AWS describes cloud-backed pipelines for asset generation, automated level-balancing simulations, and real-time world creation, citing customer case studies that show large-scale asset production and testing efficiency gains. The article positions reliable, high-density GPU cloud infrastructure and agent frameworks as foundational to bringing experimental AI into scalable, production-grade game operations.
- Recent market analysis from Omdia finds 73% of Chinese game development companies view AI as vital to maintaining commercial competitiveness.
- AWS reports that between 80% and 90% of studios are actively deploying AI into production pipelines (company field claim).
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Questions about Omdia
What is Omdia?
Omdia is Informa TechTarget’s technology research, data and strategic advisory business unit.
Who uses Omdia?
Technology vendors, service providers, enterprises, procurement teams, investors and research subscribers use Omdia.
How does Omdia make money?
It earns recurring research and data subscription revenue plus fees for consulting, custom research, validation and advisory engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
28 publicly documented primary sources and citations linked across the market graph.
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