Observed Signal · Sep 28, 2026 · Market Ranking · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Milestone Systems Tops EMEA Video Management Software Market
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
This news is relevant to the MarTech industry as it highlights a key player in video management software, a segment used in security and operational analytics. However, it is not a major industry shift, just a market ranking announcement.
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Key Takeaways & Evidence Grounding
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
- Milestone has been the market leader in EMEA since 2021.
- Milestone's offerings include XProtect, BriefCam AI analytics, and Arcules cloud VSaaS.
- Milestone opened a London Concept Centre to showcase partner solutions.
Connected Companies & Entities
“Milestone Systems is the largest single provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in Europe, t...”
“according to 2025 market share data from technology research and advisory group, Omdia.”
“solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N”
“solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Milestone Systems Launches Game-Changing AI Video Management Platform
Milestone Systems announced major updates to its XProtect video management software and BriefCam video analytics, introducing the XProtect App Platform — a Linux-based, containerized application platform that runs alongside existing XProtect installations — and a redesigned BriefCam analytics engine. The platform isolates each application in containers so apps and updates can be installed without restarting or disrupting live operations. Milestone says the new BriefCam engine improves on-premise real-time throughput by 38% and enhances plain-language search, custom categorizations, and workflow efficiency. Milestone will distribute containerized apps via the Milestone App Center and is launching a Milestone Developer Portal (generally available by end of 2026). Both the XProtect App Platform and the new BriefCam engine are in early access now with general availability planned for late 2026.
Milestone Systems Chooses Coveo for AI Search
Coveo announced that Milestone Systems has selected the Coveo AI‑Relevance Platform to power and unify website search and content relevance across Milestone’s product ecosystem. The deployment aims to improve content discovery for a diverse global audience — from end users to integrators and partners — by surfacing product information, solutions guidance, and learning resources more intuitively. Milestone’s head of digital experience, Tanja Myhrvold, cited goals of strengthening self-service and reducing support friction; Coveo’s Richard Tessier emphasized AI‑driven intent understanding as a core benefit. The work targets streamlined access to an expanding catalog of content across Milestone’s operations in sectors such as manufacturing, airports, law enforcement, retail and traffic management.
Vizrt Named Leader in 2026 IDC MarketScape for AI Media Production
Vizrt, a provider of AI-driven visual storytelling platforms, announced it has been recognized as a Leader in the IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry, 2026 Vendor Assessment. The recognition highlights Vizrt's focus on agentic AI and AI-orchestrated production environments for broadcasters, content creators, and live production teams. The IDC MarketScape evaluates vendors on current capabilities, strategy, innovation, and market execution. Vizrt's strengths include a composable agentic platform architecture, open standards adoption (MCP, JT-DMF, MXL, OGraf), and production-tested credibility with specialist sports IP. The company's AI Production Director orchestrates multiple Vizrt products through specialized agents, aiming to blend automation with human editorial control.
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