Observed Signal · Sep 28, 2026 · Market Ranking · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Milestone Systems Tops EMEA Video Management Software Market
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
This news is relevant to the MarTech industry as it highlights a key player in video management software, a segment used in security and operational analytics. However, it is not a major industry shift, just a market ranking announcement.
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Key Takeaways & Evidence Grounding
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
- Milestone has been the market leader in EMEA since 2021.
- Milestone's offerings include XProtect, BriefCam AI analytics, and Arcules cloud VSaaS.
- Milestone opened a London Concept Centre to showcase partner solutions.
Connected Companies & Entities
4 Entities mapped“Milestone Systems is the largest single provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in Europe, t...”
“according to 2025 market share data from technology research and advisory group, Omdia....”
“solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N...”
“solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N...”
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