Forrester vs Omdia

RWS AI content solution delivers 212% three-year ROI

RWS, a global AI solutions company, announced findings of a Forrester Consulting study assessing the financial impact of its AI-powered language technology combined with expert linguistic services. The study modeled a composite organization that realized $21.7 million in localization-related benefits (including translation savings, avoided revenue loss, and efficiency gains) over three years, against costs of $6.9 million, resulting in a net present value of $14.7 million and a 212% ROI. The study, based on interviews with four decision-makers at RWS customers, projected payback in under six months. Benefits included accelerated international launches, improved localization project management efficiency, and reduced quality validation costs. RWS's integrated solution combines Trados Enterprise, Language Weaver, and expert services, progressively increasing automation to generate increasing financial benefits year over year. CEO Ben Faes highlighted the value of combining AI with human expertise, showing that localization can transition from a cost center to a driver of measurable business value.

• RWS announced a Forrester Consulting study on its AI-powered language intelligence platform and expert services.
• The study modeled a 212% three-year ROI with a net present value of $14.7 million for a composite organization.
• The composite organization achieved $21.7 million in localization benefits versus $6.9 million in costs over three years.

Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com.

AI Visibility Requires English-Language Footprint for European Startups

This article discusses how the rise of generative AI and conversational search is changing B2B buying behavior, particularly for European startups targeting international markets. It highlights that with ChatGPT surpassing 900 million weekly users and 94% of B2B buyers using generative AI in purchase decisions, visibility in AI-generated answers is becoming critical. Traditional SEO is giving way to Generative Engine Optimization (GEO), which relies on a company's footprint across credible English-language sources. The article notes that most AI assistants evaluate live sources, favoring English content, and that smaller European languages constitute less than 0.6% of web content. It advises startups to build an international ecosystem of mentions, structure content for AI extraction, and maintain an equally strong English footprint. The piece underscores the importance of tracking share of voice in AI models.

• ChatGPT has over 900 million weekly active users, more than double the 400 million reported a year earlier.
• Forrester's State of Business Buying 2026 surveyed nearly 18,000 B2B buyers and found 94% used generative AI in their most recent purchase decision.
• 55% of B2B buyers compare vendors directly inside an AI tool, 54% do product research there, and 47% use it to prepare internal decisions.

Channel 4 Announces First Branded Microdrama Series

Channel 4 has announced its first branded microdrama series, 'The Guest List', as part of its digital-first strategy. The five-part vertical short-form series will be available on Channel 4's Meta, TikTok, and YouTube channels from October 24. The series is produced by curly media, a social-first creative agency, in partnership with skincare and fragrance brand Sol de Janeiro, with the deal brokered by Zenith UK. The drama follows four women in their twenties, with each character inspired by Sol de Janeiro's Intense Mist fragrance range. This move marks Channel 4's entry into the microdrama market, which Omdia forecasts to reach $14 billion in global revenues by end of 2026, primarily driven by women aged 25-45. Channel 4 continues to expand its digital programming strategy, having previously launched digital-first brand Channel 4.0 and content on various social platforms.

• Channel 4 announces its first branded microdrama series 'The Guest List', a five-part vertical short-form series.
• The series will be available on Channel 4's Meta, TikTok, and YouTube channels from 24th October.
• The series is produced by curly media in partnership with Sol de Janeiro, with the deal brokered by Zenith UK.

Milestone Systems Tops EMEA Video Management Software Market

Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.

• Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
• Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
• Milestone has been the market leader in EMEA since 2021.

Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026

Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.

• Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
• The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
• TÜV Rheinland certified the 116UXS with Low Blue Light and the entire 2026 RGB MiniLED lineup with Eye Comfort.