Analytic Partners

Analytic Partners operates a high-touch B2B enterprise software model centred on a proprietary analytics platform supported by embedded benchmarking intelligence and expert services. It creates value by ingesting marketing, operational, financial and external data, applying econometric and forecasting models, and turning those outputs into budget, pricing and growth decisions. The model is designed for long-term client relationships because implementation, modelling, benchmarking and decision workflows become integrated into enterprise planning processes.

Analytic Partners is a private US-based enterprise analytics software company focused on commercial analytics, marketing mix modelling, forecasting, experimentation and scenario planning. Its core offering, GPS Enterprise, combines SaaS software, proprietary intelligence and expert analytics services to help large organisations connect marketing and broader business drivers to revenue, profitability and other commercial outcomes.

The company generates revenue primarily through contract-based enterprise software subscriptions and associated managed analytics or consulting services. Its customers are large enterprise marketing, analytics, finance, pricing and strategy teams that need continuous measurement and decision support rather than point-in-time reporting. The business is backed by Onex and has expanded its capabilities through the acquisition of marketing analytics firm Magic Numbers.