Analytic Partners
Enterprise marketing analytics software for forecasting, MMM and decision support.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- analyticpartners.com
What Analytic Partners does
Analytic Partners operates a high-touch B2B enterprise software model centred on a proprietary analytics platform supported by embedded benchmarking intelligence and expert services. It creates value by ingesting marketing, operational, financial and external data, applying econometric and forecasting models, and turning those outputs into budget, pricing and growth decisions. The model is designed for long-term client relationships because implementation, modelling, benchmarking and decision workflows become integrated into enterprise planning processes.
Category differentiation
Analytic Partners is an enterprise marketing and commercial analytics software provider, not a media agency, ad network or consumer app. It is best distinguished from general market research firms by its continuous modelling, forecasting and decision-support platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Analytic Partners is a private US-based enterprise analytics software company focused on commercial analytics, marketing mix modelling, forecasting, experimentation and scenario planning. Its core offering, GPS Enterprise, combines SaaS software, proprietary intelligence and expert analytics services to help large organisations connect marketing and broader business drivers to revenue, profitability and other commercial outcomes. The company generates revenue primarily through contract-based enterprise software subscriptions and associated managed analytics or consulting services. Its customers are large enterprise marketing, analytics, finance, pricing and strategy teams that need continuous measurement and decision support rather than point-in-time reporting. The business is backed by Onex and has expanded its capabilities through the acquisition of marketing analytics firm Magic Numbers.
Company news briefing
Briefing updated:
Building on its commercial decisioning leadership, Analytic Partners released its 2026 State of Commercial Decisioning Survey, revealing that only 22% of enterprise advertisers consistently use analytics to guide decisions. These 'Empowered Organisations' achieve an average of $40m in incremental annual sales and roughly 10% higher ROI. Furthermore, company executives have emphasized breaking down organizational silos and balancing global consistency with local relevance, reinforcing Marketing Mix Modelling as a primary source of truth for budget allocation.
Business model & monetisation
Revenue is generated through customised enterprise contracts that combine software access to GPS Enterprise and related analytics modules with managed services, modelling support and consulting. Monetisation follows annual or multi-year SaaS licensing, supplemented by service fees for implementation, analytics support and ongoing optimisation. Proprietary data assets such as ROI Genome strengthen pricing power by differentiating the platform and increasing customer reliance on embedded benchmarks and intelligence.
- Enterprise platform licensing for GPS Enterprise and related modules
- Software Subscription
- Managed analytics, modelling support and consulting
- Service Fee
- Embedded proprietary benchmarking and intelligence within client contracts
- Software Subscription
- Potential upsell from adjacent solutions such as experimentation, pricing and segmentation
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Turning Data Deluge into Decision-Making Fuel
Data Strategy · Recorded impact score: 1/5
Analytic Partners' Preeti Croke shares lessons from industry events on how brands can transform vast amounts of data into actionable insights. The article emphasizes breaking down organizational silos, adopting a shared taxonomy, and not outsourcing human judgement to AI. It highlights the importance of balancing global consistency with local relevance, using examples like Guinness's 'Lovely Days' campaign. It also stresses that consumers are partners, not datapoints, as demonstrated by Oscar Mayer's Wienermobile activation. The core message is that while data and AI can organize and inform, the final decisions and human connections remain central.
- Analytic Partners' Preeti Croke authored the article.
- The article cites Allie Keith, CEO at The Excellence Office, comparing data to water.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Insights & Thought Leadership Manager(Mid-Level) | Office of the CEO | Miami, Florida, United States | |
| Consultant(Mid-Level) | Customer Engagement Team | Multi-Location (2 Locations) | |
| Marketing Science Analyst (October 19th, 2026, Start Date)(Mid-Level) | Customer Engagement Team | Multi-Location (2 Locations) | |
| Sr. Product Designer(Senior) | Product Management Team | New York, New York, United States | |
| Marketing Science Analyst(Mid-Level) | Customer Engagement Team | Multi-Location (4 Locations) |
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Questions about Analytic Partners
What is Analytic Partners?
Analytic Partners is a private enterprise analytics company that provides software and services for marketing mix modelling, forecasting, experimentation and broader commercial decision support.
Who uses Analytic Partners?
Its users are mainly enterprise marketing, analytics, finance, pricing and strategy teams at large organisations seeking continuous measurement and planning tools.
How does Analytic Partners make money?
It makes money through enterprise software contracts, platform licensing and associated managed analytics or consulting services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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