MASS Analytics
Marketing mix modelling software and consulting for budget optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MASS Analytics
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 1st Floor, 184 Shepherds Bush Road, London, W6 7NL, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mass-analytics.com
What MASS Analytics does
MASS Analytics creates value by providing a proprietary marketing measurement stack that helps organisations ingest marketing and sales data, build and refresh MMM models, and turn model outputs into budget and planning decisions. It commercialises this through enterprise software access to the MassTer platform and adjacent modules, supplemented by consulting, implementation, and advisory services that help clients operationalise measurement workflows. This hybrid model supports both recurring revenue from platform usage and project or retainer revenue from expert services.
Category differentiation
MASS Analytics is a B2B marketing measurement and MMM software company, not a generic web analytics tool, media agency, or consumer analytics app. It is focused on marketing effectiveness modelling and budget optimisation rather than campaign execution or media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MASS Analytics is a UK-based private company that provides marketing measurement software and related advisory services centred on marketing mix modelling (MMM). Its core product suite, marketed under the MassTer brand, covers data preparation, model building, scenario planning, ROI analysis, and in-database deployment for enterprise analytics environments. The company sells primarily to enterprise marketing teams, analytics teams, data teams, and media agencies that need to measure marketing effectiveness and optimise budget allocation. The business model is a hybrid of SaaS licensing and professional services. MASS Analytics generates revenue from software subscriptions for its proprietary MMM platform modules, alongside consulting and implementation work for measurement programmes and business decision support. It also monetises training via its MMM Academy. The company positions itself in the measurement and analytics market rather than as a media buyer, ad network, or general-purpose BI vendor.
Company news briefing
Briefing updated:
MASS Analytics has expanded its technical ecosystem by launching Always-On Marketing Mix Modelling as a Snowflake Native App and releasing MassTer 4.2 with enhanced Databricks connectivity. These integrations facilitate direct model optimisation on cloud data platforms. Concurrently, the firm confirmed its leadership structure, with Dr. Ramla Jarrar as President and Dr. Firas Jabloun as CEO. Recent strategic output emphasises a transition from static reporting towards outcome-based analysis and the application of AI to address measurement inefficiencies in paid search.
Business model & monetisation
The company primarily monetises through SaaS subscriptions for the MassTer platform and its modules, likely structured around enterprise access, usage scope, modules, markets, or deployment scale. Secondary revenue comes from managed services and consulting fees tied to MMM projects, integrated marketing measurement, implementation, and strategic advisory. A smaller ancillary stream comes from paid training and certification via the MMM Academy.
- Enterprise platform subscriptions
- Software Subscription
- MMM consulting and implementation
- Service Fee
- Integrated marketing measurement services
- Service Fee
- Training and certification
- Subscription or course fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about MASS Analytics
What is MASS Analytics?
MASS Analytics is a UK-based B2B company providing marketing mix modelling software and related consulting for marketing measurement, forecasting, and budget optimisation.
Who uses MASS Analytics?
Its users include enterprise marketing teams, analytics teams, data teams, marketing scientists, planners, and media agencies that need to measure marketing effectiveness.
How does MASS Analytics make money?
It makes money through software subscriptions for its MassTer platform, plus consulting, implementation, advisory, and smaller training-related revenue streams.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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