ScanmarQED

ScanmarQED operates a hybrid B2B software-and-services model centred on marketing analytics. It creates value by ingesting fragmented marketing, sales and market data, harmonising it, and turning it into forecasting, optimisation and measurement outputs that help clients allocate budget, assess ROI and improve commercial performance. Revenue is generated through enterprise software subscriptions for its core platforms, supplemented by managed services, technical support, implementation, training and analytics enablement. The model is designed to serve multiple customer operating preferences: outsourced, hybrid and in-house.

ScanmarQED is a Netherlands-based B2B software company focused on marketing insights, marketing effectiveness measurement and commercial analytics. Its platform suite unifies sales, media, retail and market data to support forecasting, marketing mix modelling, attribution, scenario planning, reporting and promotional analysis. The company sells primarily to enterprise marketing, insights, analytics and commercial teams, and also supports agencies and specialist analysts.

The business combines subscription software with managed services and enablement models. Clients can buy hosted software, hybrid operating support, or fully outsourced analytics operations, which broadens the addressable customer base from self-service analytics teams to enterprises that need ongoing technical and analytical support. Recent acquisitions of Roivenue and MMM Labs indicate a strategy to deepen attribution and MMM capabilities and strengthen its footprint in Europe and North America.