ScanmarQED

The company operates as an enterprise software and services provider in marketing analytics. Its core value creation lies in consolidating fragmented sales, media and marketing data into a single platform and applying marketing mix modelling, attribution and forecasting to inform marketing and commercial investment decisions. Customers typically engage via a demo or pilot, after which the platform is deployed in hosted, hybrid or in‑house modes.

Revenue is generated primarily through recurring subscription or licence fees for access to the analytics platform and related apps, supplemented by professional services. These services include implementation, data integration, model development, ongoing managed operation of the platform, and advisory work on marketing effectiveness. Training and e‑learning expand customer capability and create additional service revenue while supporting retention and deeper platform adoption.

ScanmarQED is a Netherlands-based provider of marketing and sales analytics software focused on measurement, forecasting and planning. Its flagship PulseQED platform integrates sales, media and marketing data, applies marketing mix modelling (MMM) and attribution, and exposes the results through dashboards, scenario planning and diagnostics to support budget allocation and commercial decision-making.

The company operates a B2B model selling enterprise SaaS and associated services to brands, agencies and analytics teams. It generates revenue from software subscriptions or licences, implementation and data engineering services, managed services for hosting and running the platform, training and e‑learning, and consulting around marketing measurement and optimisation. Recent acquisitions of a digital attribution platform and an MMM-focused startup expand its capabilities in MMM and multi-touch attribution for enterprise customers.