ScanmarQED
Enterprise marketing analytics software with MMM, attribution and planning tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- Netherlands
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- scanmarqed.com
What ScanmarQED does
ScanmarQED operates a hybrid B2B software-and-services model centred on marketing analytics. It creates value by ingesting fragmented marketing, sales and market data, harmonising it, and turning it into forecasting, optimisation and measurement outputs that help clients allocate budget, assess ROI and improve commercial performance. Revenue is generated through enterprise software subscriptions for its core platforms, supplemented by managed services, technical support, implementation, training and analytics enablement. The model is designed to serve multiple customer operating preferences: outsourced, hybrid and in-house.
Category differentiation
ScanmarQED is a B2B marketing analytics and effectiveness software provider, not a media agency, ad network or consumer app. It competes more closely with marketing measurement and analytics vendors than with pure market research firms or DSPs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ScanmarQED is a Netherlands-based B2B software company focused on marketing insights, marketing effectiveness measurement and commercial analytics. Its platform suite unifies sales, media, retail and market data to support forecasting, marketing mix modelling, attribution, scenario planning, reporting and promotional analysis. The company sells primarily to enterprise marketing, insights, analytics and commercial teams, and also supports agencies and specialist analysts. The business combines subscription software with managed services and enablement models. Clients can buy hosted software, hybrid operating support, or fully outsourced analytics operations, which broadens the addressable customer base from self-service analytics teams to enterprises that need ongoing technical and analytical support. Recent acquisitions of Roivenue and MMM Labs indicate a strategy to deepen attribution and MMM capabilities and strengthen its footprint in Europe and North America.
Business model & monetisation
ScanmarQED monetises through enterprise SaaS subscriptions for products such as PulseQED, strataQED, MarketingTracker and related analytics modules, typically sold via custom contracts. It adds service revenue through managed analytics operations, hybrid support models, training and technical enablement. Additional monetisation comes from implementation, data harmonisation, dashboard services and consulting-style effectiveness engagements spanning MMM, attribution, revenue optimisation and brand or consumer insight work. The overall pricing structure combines recurring platform fees with service fees and project-based support.
- Enterprise analytics platform subscriptions
- SaaS / software subscription
- Managed analytics operations
- Service fee / retainer
- Implementation, training and technical support
- Service fee / retainer
- Consulting-style measurement and optimisation engagements
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- Roivenue
Cookieless multi-touch attribution software for e-commerce marketers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ScanmarQED
What is ScanmarQED?
ScanmarQED is a Dutch B2B software company that provides marketing analytics, MMM, attribution, forecasting and commercial insight tools.
Who uses ScanmarQED?
Its users are mainly enterprise marketing, analytics, insights, commercial and data teams, along with some agencies and specialist analysts.
How does ScanmarQED make money?
It makes money through enterprise software subscriptions and related managed services, support, training and analytics engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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