ScanmarQED
ScanmarQED is a enterprise marketing analytics software with MMM, attribution and planning tools.
Analyst Perspective
ScanmarQED is a Netherlands-based B2B software company focused on marketing insights, marketing effectiveness measurement and commercial analytics. Its platform suite unifies sales, media, retail and market data to support forecasting, marketing mix modelling, attribution, scenario planning, reporting and promotional analysis. The company sells primarily to enterprise marketing, insights, analytics and commercial teams, and also supports agencies and specialist analysts. The business combines subscription software with managed services and enablement models. Clients can buy hosted software, hybrid operating support, or fully outsourced analytics operations, which broadens the addressable customer base from self-service analytics teams to enterprises that need ongoing technical and analytical support. Recent acquisitions of Roivenue and MMM Labs indicate a strategy to deepen attribution and MMM capabilities and strengthen its footprint in Europe and North America.
Analyst Signal Briefing
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Key insights about ScanmarQED
Category Differentiation
ScanmarQED is a B2B marketing analytics and effectiveness software provider, not a media agency, ad network or consumer app. It competes more closely with marketing measurement and analytics vendors than with pure market research firms or DSPs.
ScanmarQED: About
ScanmarQED operates a hybrid B2B software-and-services model centred on marketing analytics. It creates value by ingesting fragmented marketing, sales and market data, harmonising it, and turning it into forecasting, optimisation and measurement outputs that help clients allocate budget, assess ROI and improve commercial performance. Revenue is generated through enterprise software subscriptions for its core platforms, supplemented by managed services, technical support, implementation, training and analytics enablement. The model is designed to serve multiple customer operating preferences: outsourced, hybrid and in-house.
How ScanmarQED Works & Monetises
Business model analysis and core revenue streams
ScanmarQED monetises through enterprise SaaS subscriptions for products such as PulseQED, strataQED, MarketingTracker and related analytics modules, typically sold via custom contracts. It adds service revenue through managed analytics operations, hybrid support models, training and technical enablement. Additional monetisation likely comes from implementation, data harmonisation, dashboard services and consulting-style effectiveness engagements spanning MMM, attribution, revenue optimisation and brand or consumer insight work. The overall pricing structure appears to combine recurring platform fees with service fees and project-based support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (ScanmarQED)
Introducing MMM Labs
Register for our upcoming Live webinar: Marketing Mix Modeling is going Multi-Engine — Introducing MMM Labs.
Read original sourceLeadership Update at ScanmarQED
Marcel van der Kooi is identified as the CEO of ScanmarQED, indicating a change in company leadership.
Read original sourceThe Benefits of a Multi-Engine Approach to MMM
Multi-engine Marketing Mix Modeling (MMM) is an approach where multiple modeling engines run side by side within a single platform, allowing marketing teams to compare results and validate assumptions.
Read original sourceScanmarQED: Frequently Asked Questions
What is ScanmarQED?
ScanmarQED is a Dutch B2B software company that provides marketing analytics, MMM, attribution, forecasting and commercial insight tools.
Who uses ScanmarQED?
Its users are mainly enterprise marketing, analytics, insights, commercial and data teams, along with some agencies and specialist analysts.
How does ScanmarQED make money?
It makes money through enterprise software subscriptions and related managed services, support, training and analytics engagements.
Company Facts
- Founded
- 1995
- Headquarters
- Netherlands
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- scanmarqed.com