Agency & Consultancy · B2B SaaS Provider · vs · Agency & Consultancy
Omdia vs The Real Story Group
Structured technology and market comparison · 2026
Direct Feature Comparison
Omdia · vs · The Real Story GroupTechnology market intelligence, research subscriptions and strategic advisory.
Independent buyer-side MarTech research, benchmarking and technology-selection advisory.
Analyze all overlapping signals and tech stacks for Omdia and The Real Story Group
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Omdia and The Real Story Group?
When comparing Omdia and The Real Story Group, both platforms operate within the Market Research & Intelligence, Agency & Consultancy, and Management & Strategy Consulting ecosystem. Omdia is positioned as Technology market intelligence, research subscriptions and strategic advisory, whereas The Real Story Group focuses on Independent buyer-side MarTech research, benchmarking and technology-selection advisory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Omdia and The Real Story Group?
When evaluating Omdia and The Real Story Group, enterprise buyers also consider other platforms in Market Research & Intelligence, Agency & Consultancy, and Management & Strategy Consulting. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Omdia and The Real Story Group compare?
Omdia is headquartered in United Kingdom (founding year unrecorded) with 501–1,000 employees. The Real Story Group is based in United States (founded in 2001) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Omdia vs The Real Story Group
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Omdia
Recent Signals
- ·AdExchangerCTV
Ghost Audiences Haunting CTV Measurement
As CTV advertising surges, the industry still relies on outdated metrics like subscriber counts and MAUs, which mask the presence of inactive subscribers—'ghost audiences.' These ghost viewers inflate platform-reported audience numbers but generate little transactable supply. Samsung Ads' Justin Fromm advocates focusing on 'audience availability'—those actively watching during campaign windows—and 'audience addressability'—the transactable subset. This shift moves audience curation toward the sell side, where OEMs and SSPs can provide real-time viewing signals. The competitive advantage will come from identifying the best available audience at the moment an impression is available, not from sheer scale. The article cites that 48% of US SVOD accounts were ad-supported in Q1 2026, and CTV upfront spend surpassed linear for the first time.
- 48% of US SVOD accounts were ad-supported in Q1 2026, and 110 million US ad-supported Premium SVOD subscriptions existed.
- CTV upfront spend surpassed linear for the first time in 2026.
- Global CTV ad revenues are projected to nearly double from $44 billion (2025) to $81 billion (2030).
- ·VideoWeekBranded Content
Channel 4 Announces First Branded Microdrama Series
Channel 4 has announced its first branded microdrama series, 'The Guest List', as part of its digital-first strategy. The five-part vertical short-form series will be available on Channel 4's Meta, TikTok, and YouTube channels from October 24. The series is produced by curly media, a social-first creative agency, in partnership with skincare and fragrance brand Sol de Janeiro, with the deal brokered by Zenith UK. The drama follows four women in their twenties, with each character inspired by Sol de Janeiro's Intense Mist fragrance range. This move marks Channel 4's entry into the microdrama market, which Omdia forecasts to reach $14 billion in global revenues by end of 2026, primarily driven by women aged 25-45. Channel 4 continues to expand its digital programming strategy, having previously launched digital-first brand Channel 4.0 and content on various social platforms.
- Channel 4 announces its first branded microdrama series 'The Guest List', a five-part vertical short-form series.
- The series will be available on Channel 4's Meta, TikTok, and YouTube channels from 24th October.
- The series is produced by curly media in partnership with Sol de Janeiro, with the deal brokered by Zenith UK.
- ·https://martechseries.com/feed/Market Leadership
Milestone Systems Tops EMEA Video Management Software Market
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
- Milestone has been the market leader in EMEA since 2021.
The Real Story Group
Recent Signals
No recent market signals documented for The Real Story Group in the current tracking window.
Compare their exact ecosystem overlaps.
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