Acquia

Acquia operates a multi-product enterprise software model centred on a Drupal-native digital experience platform. It creates value by combining infrastructure, CMS, multisite governance, DAM, PIM, CDP, marketing automation, SEO/content optimisation, and conversion tooling into a unified stack for organisations managing complex digital estates. Revenue is generated primarily from recurring subscriptions for platform access, managed hosting, and premium enterprise functionality, with additional value creation from cross-selling acquired modules into existing customer accounts.

Acquia is a private B2B software company providing a digital experience platform built around Drupal-based content management, managed cloud hosting, multisite governance, customer data, marketing automation, digital asset management, product information management, and optimisation tools. Its customers are primarily enterprise IT, digital, marketing, content, compliance, and e-commerce teams that need to build and operate websites and customer experience programmes at scale.

The company makes money mainly through recurring SaaS and managed platform subscriptions, with pricing tied to modules, usage, scale, and support levels. Its platform breadth has been expanded through acquisitions including Mautic, AgilOne, Widen, Cohesion, and Monsido, positioning Acquia as an open alternative to larger closed-suite digital experience vendors.