Ibexa

Digital Bash: Content Marketing powered by Adobe

Digital Bash – Content Marketing powered by Adobe is a live online event organized by OnlineMarketing.de on April 25, 2024. The program explores how generative AI is transforming content marketing and introduces New Social Media concepts and LinkedIn opportunities for German companies. The agenda features five sessions: Martin Babry of CELUM discusses the Content Supply Chain and common content-life-cycle mistakes; Christian Vogel of Adobe explains how modern technologies accelerate content creation and improve site performance and customer experience; Johannes Güldenpfennig of Contentbird covers AI in content production and framework considerations; Timm Rotter of In A Nutshell analyzes the German Mittelstand’s LinkedIn presence and identifies gaps; Helge Ruff of OneTwoSocial presents shifts in social media and strategies to drive attention and potential virality. Attendees can access live coverage and recordings, with limited seats and practical takeaways for Adobe-powered content workflows.

Digital Bash – B2B: Best Practices for B2B Storytelling

Digital Bash – B2B is OnlineMarketing.de's online conference delivering expert insights on B2B storytelling, conversion tactics, and the use of paid, earned, owned, and shared media. The program emphasizes that B2B marketing requires different rules than B2C, with a focus on actionable tactics, KPIs, and budget planning. Held on August 4 starting at 9:00, the morning program offers talks from a lineup of marketing and tech professionals, covering business storytelling, multichannel measurement, and conversion tactics, plus a Worst-Practice presentation. Attendees can join live or access a recording from anywhere; the event capacity is 2,500 and tickets are free. Speakers include Omid Rahimi (eMinded GmbH), Sara Fazeli (Meltwater), Kolja Oswald (Optimizely), Andreas Kölle and Johannes Jobst (CAMAO TEC), Tushar Marwaha (Ibexa), and Jasmin Di Pardo (Innotag).

Webinar: Crafting impactful content for digital experiences

OnlineMarketing.de promotes a free webinar titled 'How Content Becomes a Driver for Digital Experiences' presented by Ibexa and open4business. The session explains how tailored content can engage audiences quickly with limited resources, covering strategies for creating, managing, and reusing content, plus translation, tracking, and governance. Attendees will learn the technical prerequisites for modern content ecosystems, including headless CMS architecture and multi-device, multi-channel use cases. The event emphasizes that participants can join from anywhere with a laptop, smartphone, or tablet, and that the webinar is sponsored content produced in collaboration with Ibexa. The 90-minute online session on June 8 at 10:00 local time aims to help brands improve the digital experience of potential customers by delivering relevant, timely content across channels.