Sitecore

Altudo Launches AI FastLane to Speed Sitecore 70%

Altudo announced FastLane, an AI-powered delivery model intended to accelerate the launch, modernization and scaling of Sitecore experiences. Altudo says FastLane can deliver Sitecore projects up to 70% faster and reduce implementation effort by as much as 80% through AI-driven automation across component creation, content migration, testing and documentation, combined with delivery governance. Altudo reports it used FastLane for a large Sitecore transformation for the American Board of Obstetrics and Gynecology (ABOG), claiming more than 1,000 hours saved. The release includes quotes from Altudo CEO Rahul Khosla and Sitecore COO Dave Tilbury emphasizing faster time-to-value, reusable architectures and reduced implementation risk for enterprise digital-experience initiatives.

Movable Ink Launches Programmatic CRM with AI Agents

Movable Ink announced Programmatic CRM, a product update that adds AI and agentic capabilities to its personalization platform to deliver real-time, personalized experiences across email, mobile and web. The launch expands Movable Ink Studio and its Da Vinci decisioning suite, introducing Da Vinci Mobile (extending AI decisioning to SMS and push), a Studio Designer Assistant (a conversational, no-code tool for creating dynamic properties and personalized text), and Studio Web (real-time personalized web experiences). Studio Web integrates with platforms including Adobe, Sitecore and WordPress. Movable Ink framed the release as moving marketers from managing campaigns to operating intelligent, always-on systems that continuously learn and optimize engagement. The article was published by PRNewswire via MarTech Series on 2026-06-17.

Sitecore acquires Scrunch to boost AI search visibility

Sitecore has acquired Scrunch, an AI customer-experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms were not disclosed. Sitecore will integrate Scrunch’s Agent Experience Platform (AXP) capabilities into its digital experience platform and SitecoreAI products to show where brand messages are missing or misrepresented in LLM-driven answers and to provide content and source recommendations. Scrunch tracks buyer queries, brand representation, competitive positioning, citations and content gaps, and connects insights to execution workflows. Customer case studies cited include Akamai (noting large increases in brand presence and citations for AXP-enabled pages) and Runpod (linked to a rise in paying customers after AI search optimisation).